Perspectives

Retail M&A: Buying a path to omnichannel – EMEIA study

European retailers are increasingly experiencing pressure of the digital age in which omnichannel presence should be on the agenda of any corporate strategy.

As a result, many retailers, recognizing the complexity of building differentiated capabilities quickly, have looked to acquisitions to ramp up omnichannel capabilities. Our report on EMEIA retailers examines 75 deals and how successful they are in enhancing each retailer’s omnichannel offering.

Download a PDF of the report.

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