The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

When does failing fast become the fastest route to innovation success?


Innovation is not optional. It's a must. The acceleration of change and scale of disruption from data, digital technologies, globalization and other forces means organizations have to evolve to survive.

For EY Advisory, a better working world means solving big, complex industry issues and capitalizing on opportunities to help deliver outcomes that grow, optimize and protect our clients' businesses. We know that because we've helped countless clients to innovate. EY is subject to the same threats though. And we've also had to adapt. So we've taken our heritage of entrepreneurship and innovation, reinvented it, and put it at the heart of our services – so you, and we, can stay on top.

We call it Innovation Realized.

Our innovation approach is based on the premise that innovation is the art of making hard things easy. We work with you to build new business offerings by sharing, honing and deploying new approaches, tools and services, and turning local practices into global best practices. We're constantly evolving to help you drive your business forward, turning threat into opportunity. Working together, we can help you design better outcomes and deliver long-lasting results.

How do you improve the health of health care providers?

We helped a diversified health care provider work better by helping to design and implement a common, customer-focused innovation process that accelerated its innovation cycle from eight months to eight weeks, improved quality of care and saved money.

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When is an ounce of prevention worth a pound of cure?

We helped a global research organization work better by helping it refresh its business plan assumptions and forecasts, evaluating competitor offerings and documenting implications for a new business offering that focused on preventative health and wellness.

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How do you scrub the germs away?

We helped a global medical device manufacturer work better by helping estimate market size, defining a strategy and designing governance, enabling it to increase the value of its innovation portfolio by more than 100% in its effort to halt the spread of health care-related infections.

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How do you get the heart pumping when the arteries are clogged?

We helped a medical device manufacturer work better by conducting a rapid market opportunity assessment to help define business model innovations that enabled the company to think differently about its cardiology business.

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  • Why we exist

    At EY, our purpose is to build a better working world for our clients, our people and our communities.

    We strive to help you create a legacy of improved business performance, confidence and trust.

    We believe that clients need consultants who can take a broader view to find opportunity in a world that's as exciting as it is unpredictable and uncertain.

    Because the better business works, the better the world works.

  • How we do it

    We team globally to create innovative answers for our clients. The distinctive and ongoing collaboration between EY consultants and our clients results in better working businesses.

    We choose the right people and connect you to our leading innovation program in your territory, and also to our global program which launches multiple new innovations each year.

    Increasingly clients want from us new and innovative services, capabilities and assets such as tools, data, analytics or content. There's also growing demand for teaming in different ways, such as annuity-based or value-based services.

    We help you develop new IP, or leverage others' IP so you stay abreast of changes and work better in your sector. And we support this via our global innovation framework and portfolio management process, which means our services and delivery remain relevant and can address your emerging issues.

    And to push this forward faster, the whole of EY is driving new services, new delivery models and first mover opportunities via our global innovation program.

    We call it Innovation Realized.

  • What we do

    For EY Advisory, a better working world means solving big, complex industry issues and capitalizing on opportunities to help deliver outcomes that grow, optimize and protect our clients' businesses, now and in the future.

    We help you to be better business innovators, so great ideas become better business outcomes. We then team with you to figure out how best to measure and evaluate the success of each innovation.

    We can leverage our agile innovation methodology to help you speed up your processes. We can build upon innovation we've captured from our experience in your global marketplace, or support you to further hone or adapt an already successful innovation program.

    We can equip you with the tools to look across your entire organization for opportunities. We can identify new and better systems, processes and metrics around innovation. And we work with you to fine-tune your innovation capabilities through collaboration.

    Overall, we can help you understand that innovation is about continuously learning and adapting, differentiating yourself and making innovation a reality every day.

How we can help

When the world is in motion, how do you anchor your innovation strategy?

We help you place innovation at the heart of your organization's purpose – transforming experiences, business models and processes.

We help you make sense of a world in motion. After the age of manufacturing, distribution, information and experience, a new business age is upon us: the age of innovation, framed by megatrends like digitization and globalization that are impactingevery industry. The way companies create value for their stakeholders needs to evolve accordingly. We support you to create a strategy that places innovation at the heart of your organization's purpose, leveraging our proprietary agile innovationmethodology to:

  • Transform experiences
  • Reimagine business models
  • Accelerate speed to market
  • Drive sustainable growth

For example, we created a growth and innovation strategy for a diversified industrial manufacturing company and helped a technology vendor create a strategy to embrace new business models.

EY is being impacted by the same megatrends. The professional services industry is undergoing a significant transformation. That's why innovation is one of our global priorities in our vision to help build a better working world. We have establisheda global innovation strategy and approach with a focus on innovating new services, delivery models and first mover opportunities.

Based on our own experiences, we work with you to embed innovation in your culture and embrace the agility needed to create, incubate and activate innovation.

Focusing on driving today's innovation? Networking to identify tomorrow's ideas?

We can help you build the right network to drive and realize innovation faster.

We support you develop a coherent and effective innovation network which is critical to identify great ideas and commercialize them faster. We help expedite your innovation journey by leveraging our Agile Innovation methodology and by collaboratingwith business and technology innovators to build:

  • Internal innovation networks of diverse global teams, engaging all employees
  • And an external innovation ecosystem including your clients, leading innovation experts, business partners and the rapidly evolving start-up community

For example, we regularly run innovation training and facilitate workshops for our clients, conduct innovation retreats that bring together leading minds in innovation and speak at innovation conferences.

At EY, the internal innovation network includes all our personnel, because we believe good ideas can come from anyone at any time. Our global innovation capability synchronizes the internal network across service lines and regions to help connectthe dots at the right time and the right place. In addition, we are orchestrating an evolving external ecosystem where we drive co-innovation with alliance partners such as P&G, SAP, IBM and Microsoft. We are also connected with next generationcompanies through our EY World Entrepreneur Of The Year™ program and our start-up challenge programs.

Choose between sustaining, adjacent or disruptive innovation? Outperform with a portfolio approach?

We work with you to design a portfolio that includes the right mix of sustaining, adjacent and disruptive innovation.

We help you manage innovation as a portfolio to best mitigate the challenges that surround innovation based on our learnings through numerous engagements. We help you to assess and design your specific portfolio management approach, identifyingthe right mix of sustaining, adjacent and disruptive innovation based on your industry, selected growth ambitions and risk profile. Additionally, we collaborate with you to help you establish the related metrics to measure those innovations andtrack the overall performance of your innovation portfolio.

At EY, our global innovation framework and portfolio management process connects new and innovative practices from around the world. It is also the source of our own global innovations. There are currently more than 80 global innovation items inour portfolio that are tagged as adjacent or disruptive innovations.

  • New services include our People Excellence and Rapid Profit Transformation service offerings
  • New delivery models like asset-based services and managed services are a focus area of our innovation agenda. Program Performance Center and Experience-Led Transformation are two examples in this context
  • We also look into first mover opportunities to help clients on emerging issues such as 3D printing for consumer products and robo advice for financial services companies

If innovation is to become part of your DNA, how does your culture need to evolve?

We help you leverage approaches, processes and tools that can cultivate innovative thinking.

We work with you to embrace the imperative that successful innovation does not come from technology; it comes from people. Leading companies find, connect and empower great minds by providing an environment that facilitates the freedom to thinkand develop innovative solutions. We support you design and implement the governance and processes that can foster such a culture.

We also collaborate with you on developing new customized tools or leveraging our proprietary set of tools and methodologies, such as:

  • Agile Innovation Flight Map
  • End-to-End Experience Map
  • 4D Market Map
  • Innovation Excellence Assessment
  • Innovation Lab-Site Assessment

The experience studio creates its magic using ten unique zones cloaked in a digital fabric

Welcome zoneEvent zoneStaging zoneLife of the customerCollaboration zone
Interactive greeting roomAdvanced customer showcaseOn-demand solutions staged setsExperience design environmentCreative collaboration spaces
Advanced technology showcaseDisruptive delightDirector zoneInformal zoneFlexWork zone
Technology and solution exhibitsPop-up X-Studio in a boxInteractive greeting roomRefuel and interact zoneMind and body renewal space

At EY, we established a global innovation governance approach and process that is executive-framed and talent-enabled. It drives our global alignment, yet provides the agility needed to move quickly based on client needs. Some specific examplesof how we support innovation include:

  • Our internal innovation centers enable us to create prototypes rapidly to validate propositions in the market
  • We created a proprietary global idea management tool, My Ideas, which allows our global workforce to create new service idea campaigns, submit new service ideas and leverage our global community to hone those ideas
  • Our Innovation Marketplace on the other hand showcases the latest innovations developed by teams globally and facilitates sharing them with clients, where appropriate
  • Welcome zoneInteractive greeting room
  • Event zoneAdvanced customer showcase
  • Staging zoneOn-demand solutions staged sets
  • Life of the customerExperience design environment
  • Collaboration zoneCreative collaboration spaces
  • Advanced technology showcaseTechnology and solution exhibits
  • Disruptive delightPop-up X-Studio in a box
  • Director zoneInteractive greeting room
  • Informal zoneRefuel and interact zone
  • FlexWork zoneMind and body renewal space

Who we are

We are a diverse team of consultants and industry professionals with a global mindset and a collaborative culture.

We've created a global innovation capability focusing on engaging and empowering everyone.

We work hard to understand our clients' issues and are driven to ask better questions in the pursuit of helping make their businesses work better.

Questions such as:

  • Who is going to disrupt your market and how will they do it?
  • How can you prepare for this?
  • What will it take to move you from defensive to proactive to outmaneuver the competition?
  • Who should you be partnering with to avoid extinction tomorrow?

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