EY member firm Partners and professionals walked for – and delivered – rice to needy households

Singapore, 31 January 2018

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  • 47,850 bowls of rice were raised for low-income family beneficiaries

After six years of participating in the FairPrice Walk for Rice @ South East program, EY member firm Partners and professionals have now taken the corporate giving initiative a step further. This year, for the first time, they personally delivered the rice raised from the walk to 200 less privileged households in Bedok on 25 January 2018.

In November 2017, EY member firm Partners and professionals in Singapore and their families and clients had walked 4,785km to raise 47,850 bowls of rice. For every 200m walked, NTUC Fairprice will donate one bowl of brown rice and one bowl of white rice to needy residents in the South East District. Clients who participated in the walk included those from BBR Holdings, Ascendas group of companies and EC World Asset Management.

The bottled water that was provided to the walking participants was procured from MINDS Water, a social enterprise project by the Movement for the Intellectually Disabled of Singapore. It was the second year that EY has supported the project, which allows MINDS’ beneficiaries to be gainfully employed and engaged. All profits from the sale of MINDS Water go directly to the beneficiaries as allowances.

In addition, EY member firm Partners and professionals in Singapore also raised over S$16,000, which will help to fund the creation of exercise corners and replacement or maintenance of old equipment for the elderly under the care of South East Community Development Council (CDC).

Max Loh, EY Asean and Singapore Managing Partner at Ernst & Young LLP says: “Participating in Walk for Rice over the past six years has allowed our people to partake in corporate giving and extend a helping hand to the less privileged. We constantly challenge ourselves on how we can do better, so this year, we made time and effort to run the last mile – by delivering the rice to the beneficiaries’ homes and it was rewarding to see the direct impact that we are making.”

EY - Wendy Martin
EY delivers rice to 200 needy households in Bedok as part of their participation in FairPrice Walk for Rice @ South East program.
EY - Wendy Martin
From door to door, EY volunteers visit and deliver rice to the beneficiaries.
EY - Wendy Martin
All ready to distribute the rice from door to door.
EY walks the talk: Building a better working world EY member firm Partners, people and their families and clients clocked 4,785 km to donate 47,850 bowls of rice to the needy
EY walks the talk: Building a better working world EY member firm Partners, people and their families and clients clocked 4,785 km to donate 47,850 bowls of rice to the needy
EY- No step is too small for charity! Adrian Ball, Partner, EY Asia-Pacific Indirect Tax Leader, Ernst & Solutions LLP, walking with his four-year-old son, Oliver.
No step is too small for charity! Adrian Ball, Partner, EY Asia-Pacific Indirect Tax Leader, Ernst & Solutions LLP, walking with his four-year-old son, Oliver.

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This news release has been issued by Ernst & Young Solutions LLP, a member of the global EY organization.

About FairPrice Walk for Rice @ South East

The “FairPrice Walk for Rice @ South East” program, which started in 2009, is a collaboration between NTUC Fairprice Foundation Ltd and South East Community Development Council. This annual campaign seeks to inculcate the giving spirit among the participants and residents by encouraging them to walk for a good cause. This year, for every 200m walked by a participant or resident, FairPrice will donate one bowl of white rice and one bowl of brown rice. The target is to raise 500,000 bowls of rice for 7,000 low-income families residing in the South East District each year. For organizations that support this program by organizing their own Walk for Rice roadshow, the mileage accumulated will be exchanged for packets of rice, which will be distributed to needy families within the district, identified by the Grassroots Organizations or Voluntary Welfare Organizations.

About Community Outreach Program for the Elderly (COPE)

The Community Outreach Program for the Elderly (COPE) is an initiative by the South East CDC aimed at enhancing the physical, social and emotional well-being of elderly residents in the South East District. It empowers Voluntary Welfare Organizations (VWOs), volunteers and the community to provide social support to the needy elderly and promote active ageing among the seniors. Nine COPE teams have been set up by nine VWOs, with more than 850 volunteers serving nearly 5,200 elderly staying in rental and purchased flats within the South East District. Each COPE team is structured around a physical center to engage the elderly in daily activities. These activities, which vary between the COPE Teams depending on the needs of their elderly, can include exercises such as basic English and Chinese courses, karaoke, bingo, arts and crafts and et cetera.