EY rallies over 1,000 people to walk for rice for the needy

Singapore, 25 September 2018

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  • Volunteers will personally deliver over 54,800 bowls of rice to low-income family beneficiaries

In conjunction with International Accountants Day, over 1,000 Partners and professionals of EY member firm in Singapore and their families and clients walked over 5,480 km to raise over 54,800 bowls of rice to benefit low-income families on Friday, 21 September 2018, in support of the FairPrice Walk for Rice @ South East program by South East CDC and NTUC Fairprice Co-operative Limited. This is the seventh consecutive year that EY is participating in this program.

The walk, which began at One Marina Boulevard, continued to the Marina Bay and Gardens by the Bay precinct. For every 200m walked, NTUC Fairprice will donate one bowl of brown rice and one bowl of white rice to needy residents in the South East District. Doing good extends beyond the finish line. Volunteers from EY will also personally deliver the donated rice to the door steps of beneficiaries in November 2018.

Max Loh, EY Asean and Singapore Managing Partner at Ernst & Young LLP says: “Corporates have an important role to play in supporting our community. Participating in Walk for Rice over the past six years has allowed our people to join efforts in corporate giving, bond as a team, and contribute to a better working world for the less privileged. We know that when we galvanize the strength of our people and clients, we can make an amplified impact to bring about positive change.”

For the walk this year, bottled water for event participants were procured from MINDS Water, a social enterprise project by the Movement for the Intellectually Disabled of Singapore. This is the third year that EY is supporting the project, which allows MINDS’ beneficiaries to be gainfully employed and engaged in the packing of the bottles. All profits from the sale of MINDS Water will go directly to the beneficiaries as allowances.

Other support for community in South East CDC

In addition, since 2012, EY has raised total donations of close to S$149,425 to support the community in South East CDC. Past donations have been channelled to elderly services providers such as Community Outreach Programme for the Elderly (COPE) partners and Senior Activity Centres (SACs) to purchase rehabilitation equipment.

This year, EY is supporting the youth community: it has adopted APSN Katong School, raising S$20,000 to buy exercise equipment to build a gym for the students. Students of APSN Katong School will be able to benefit from regular exercise sessions using the new equipment, which will be part of the school’s physical education curriculum.

EY walks the talk EY walks the talk: In conjunction with International Accountants Day, over 1,000 EY Partners, professionals and their families and clients clocked over 5,480 km to donate over 54,800 bowls of rice to the needy.
EY Partners EY Partners, professionals and their families and client come together to walk for charity.
EY - Team Nila volunteers Team Nila volunteers from SportSG getting active and doing their part for charity.
EY - Team Nila volunteers Team Nila volunteer Tan Ai Tsing and her two daughters participating in Walk for Rice for the first time.

Joining EY in Walk for Rice this year are close to 30 Team Nila volunteers from SportSG, as well as EY clients including National Council of Social Service, SAC Capital, DFS, M+S Pte Ltd, BBR Holdings and EC World Asset Management Pte. Ltd.

Tan Ai Tsing, Team Nila Volunteer, mother of three, says: “This is our first time signing up for Walk for Rice. It caught our attention because of the non-conventional way of helping the less-privileged families. It is very meaningful to be able to give back to the society by donating bowls of white and brown rice ‘earned’ from walking. Through this event, my daughters can interact with like-minded volunteers and share their volunteering journey. They will realize that no matter how big or small their contribution is, their actions can make a difference to the society. More importantly, they will continue to appreciate things in life and always remember to help the less fortunate in any way possible.”

This year saw several EY people participating in the walk as a family, such as Tessa Lim, EY Asean Talent Lead for Transaction Advisory Services, who participated in the walk with her husband and two young daughters, aged three and five.

Tessa says: “I first brought my daughter for Walk for Rice as an infant in a stroller and today both my daughters join me on their skate scooters. To me this is a great way for us to bond, help my girls get to know the broader EY family and what we stand for in making an impact on our community!”

EY - charity Doing charity while having fun and exercising as a family! Tessa Lim, EY Asean Talent Lead for Transaction Advisory Services, enjoying the walk with her husband and two daughters, aged three and five.

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About EY

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This news release has been issued by Ernst & Young Solutions LLP, a member of the global EY organization.

About FairPrice Walk for Rice @ South East
The “FairPrice Walk for Rice @ South East” program, which started in 2009, is a collaboration between NTUC Fairprice Foundation Ltd and South East Community Development Council. This annual campaign seeks to inculcate the giving spirit among the participants and residents by encouraging them to walk for a good cause. This year, for every 200m walked by a participant or resident, FairPrice will donate one bowl of white rice and one bowl of brown rice. The target is to raise 500,000 bowls of rice for 7,000 low-income families residing in the South East District each year. For organizations that support this program by organizing their own Walk for Rice roadshow, the mileage accumulated will be exchanged for packets of rice, which will be distributed to needy families within the district, identified by the Grassroots Organizations or Voluntary Welfare Organizations.