Three Singapore-based innovative and technology-focused high-growth start-ups named to the 2018 EY Accelerating Entrepreneurs program

Singapore, 1 March 2018

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  • Program identifies 30 start-ups from cutting-edge fields to help them scale their business globally

EY has selected 30 promising entrepreneurs from across Asia-Pacific, the Americas and EMEIA to take part in its 2018 Accelerating Entrepreneurs (AE) program. Of these, three entrepreneurs are from Singapore:

  • Olivier Berthier, CEO, Moneythor
  • Navin Suri, CEO, Percipient Partners, Pte. Ltd
  • Neeraj Sundarajoo (Raj), Founder & COO, Zeemart

The 2018 class of entrepreneurs represent dynamic businesses that focus on innovative and disruptive fields like artificial intelligence, augmented reality, virtual reality, customer interface, analytics, robotics and the Internet of Things (IoT). Refer to Factsheet A for the full list participating entrepreneurs.

Factsheet A: A full list of the Americas, Asia-Pacific and EMEIA 2018 EY Accelerating Entrepreneurs

The 2018 EY Accelerating Entrepreneurs from Asia-Pacific are:


  • Olivier Berthier, CEO, Moneythor, Singapore
    Helping financial institutions deliver more intelligent and personalised digital banking to their customers
  • Navin Suri, CEO, Percipient Partners, Pte. Ltd, Singapore
    Helping businesses virtualize and access any data, from any location or device, and deliver it in real-time to any application
  • Neeraj Sundarajoo (Raj), Founder & COO, Zeemart, Singapore
    Empowering businesses in the F&B industry to make smarter purchasing decisions

Rest of Asia-Pacific

  • Michael Kruger, Founder & CEO, Boundlss, Australia
    Helping clients and insurers improve health and wellbeing through AI, data and wearable technologies
  • Wei Huang, Founder & CEO, Unisound, Greater China
    An IoT AI services specialist that owns proprietary and cutting-edge speech recognition apps
  • Trent Clews-de Castella, Co-Founder & CEO, PHORIA Pty. Ltd., Australia
    Specializing in 3D, 360 video, holographic, interactive, augmented, virtual and mixed reality technologies
  • Kenny Chien, Founder & CEO, Emotibot, Greater China
    Making human emotional intelligence understood by digital assistants, chatbots and virtual agents
  • Dennis Khoo, Founder & CEO, Xerafy Ltd., Greater China
    Providing industrial radio-frequency ID tag solutions and automated management system of surgical instruments
  • Keenan Kwok, Co-Founder & Chairman, GetLinks Inc., Greater China
    Specializing in helping technology companies find and hire top talent in Asia
  • Justin McArdle, CEO, Frame Mixed Reality Labs, Australia
    Developing virtual reality products and services within the mixed reality landscape
  • Patrick Ngan, Co-Founder & Group President, QF Pay International Limited, Greater China
    Providing mobile and digital payment and value-added services to merchants across Asia and elsewhere

The 2018 EY Accelerating Entrepreneurs from the Americas are:

  • Thomas Brady, Co-Founder & CTO, SkySpecs, Inc., United States
    Optimizing the operations and maintenance of large energy infrastructure with autonomous robotics
  • Omar Haroun, Co-Founder & COO, Text IQ, United States
    Using AI technology to analyze big data to support high-profile litigations and government investigations
  • Ron Jacobson, CEO, Rockerbox, Inc., United States
    Enabling clients to analyze customer intelligence through the use of recency-based browsing analytics
  • Diego Oppenheimer, CEO, Algorithmia, Inc., United States
    Specializing in building products and services by deploying machine learning and AI
  • Maci Peterson, CEO, On Second Thought, Inc., United States
    A messaging app that lets users take back text messages before they get to the other person’s phone
  • Antonio Carlos Soares da Costa Jr., Co-Founder & CEO, Mais Simples Informatica Ltda., Brazil
    Enabling businesses to be more productive through a project management SaaS platform
  • Zac Sheffer, CEO and Co-Founder, Elsen, Inc., United States
    Using AI technology to help financial services organizations enhance and transform investment strategies
  • Lea Tarnowski, Co-Founder, President and COO, Averon US, Inc., United States
    Security authentication platform for mobile devices integrated into wireless carriers
  • Kedma Tolentino, CEO, 4Dmais Comércio e Serviços de Tecnologia da Informação Ltda, Brazil
    Developing products and services based on augmented, virtual and mixed reality and gamification
  • David Ratner, CEO, Realm, United States
    Provider of a mobile database that runs directly inside phones, tablets or wearables

The 2018 EY Accelerating Entrepreneurs from the EMEIA are:

  • Idriss Al Rifai, Founder & CEO, Fetchr, United Arab Emirates
    An innovative tech-driven courier service transforming the traditional way of sending and receiving packages
  • Pavel Chmelar, Co-Founder, GREYCORTEX, Czech Republic
    Using AI, machine learning and data mining methods to help make organizations’ IT operations more secure and reliable
  • Bohdan Hnatkovskyy, Co-Founder and CEO, Brainify B.V., The Netherlands
    Transforming property development companies to manage their projects with analytics and digital platforms
  • Jaroslaw Krolewski, CEO, Synerise, Poland
    Understanding customer behavior with AI, semantic web, predictive analysis, machine learning and automation
  • Mercedes Iborra, Co-Founder & COO, VisualNACert, Spain
    Providing farm management software and geospatial mapping to control and manage crop yields and stocks
  • Anton Potikha, Founder & CEO, ARbrowser, Ukraine
    Enabling mobile platforms to use augmented reality templates for retail marketing
  • Matthew Smith, CEO, SteelEye, United Kingdom
    Using cloud-based solutions to provide financial markets firms with a consolidated answer to regulatory requirements for trade and communications data
  • Sjur Usken, CEO, Smart Plants AS, Norway
    Utilizing IoT and other smart technologies to reduce expenses and increase efficiency for industrial clients
  • Gareth Williams, Founder & Managing Director, YellowDog, United Kingdom
    Securely harnessing underutilized computer power, enabling organizations to deliver quickly and cost effectively, by leveraging this on demand


The program will commence in Amsterdam from 21-24 April, 2018, and over the course of the year, EY will support the selected start-ups with strategic guidance, advice and planning to help them to scale and grow their businesses globally.

Annette Kimmitt, EY Global Growth Markets Leader, says:

“The AE program identifies leading start-ups who show an ability to present new business models and entry ways into markets. This year’s class is already solving big challenges, disrupting their markets and have cutting-edge technologies. We want to prepare these transformative entrepreneurs to expand from their local markets to a position of navigating and leading the world by pursuing their global growth objectives.”

Adrian Koh, EY Asean Growth Markets Leader and Assurance Partner, Ernst & Young LLP adds:

“The representation of Singapore-based entrepreneurs in the program reflects the increasingly vibrant start-up ecosystem in Singapore. Many Singapore-based start-ups are not only plugging existing gaps but creating opportunity and demand by using emerging technologies and redefining industry boundaries. These entrepreneurs are adopting innovative and collaborative approaches, through joint ventures, partnerships and alliances with like-minded businesses, in taking their ideas to market. Singapore-based start-ups are embracing the global market, recognizing that they do not always have to start with a specific geographical location.”

Participating Singapore-based entrepreneurs echo the importance of collaboration in a robust start-up ecosystem.

Olivier Berthier, CEO, Moneythor, says:

“Working with large financial institutions is at the core of our value proposition. So collaboration between small firms like us and large enterprises is very dear to our heart. Our experience is that managing the cultural mix between different market participants can be hard work but also invaluable in bringing new solutions to reality.”

Navin Suri, CEO, Percipient Partners, Pte. Ltd, adds:

“Partnerships help start-ups to accelerate product completion, save precious development time and costs, and speed up market testing. Fundamentally, to become more valuable, each start-up must see themselves like a ‘lego brick’ and be ready to partner alongside or as part of another start-up or a fully developed product.”

Neeraj Sundarajoo (Raj), Founder & COO, Zeemart comments:

“You increase your chances of survival and sustainability, both of which are really important for start-ups, by being part of an ecosystem. Collaboration helps build better ecosystems faster.”

Helping entrepreneurs scale and grow

Tapping into EY’s long-standing and extensive network of global entrepreneurs, the AE program will draw upon this knowledge to help the start-ups bolster their business plans in response to improving economic conditions across global markets.

In Amsterdam, the start-ups will also attend Innovation Realized 2018, an EY two-day business conference from 23-24 April attended by global thought leaders, corporate executives and other disruptive entrepreneurs. There the start-ups will collaborate with leading businesses in attendance on how to rapidly scale their companies to operate, grow and compete in a global business environment increasingly defined by industry convergence.

Over the course of 2018, the comprehensive program includes:

  • The opportunity to network and form ongoing relationships with EY Growth Coaches, global entrepreneurs, industry leaders and EY professionals.
  • Access to a dedicated EY service executive to focus on the business issue most critical to the growth acceleration of participants together with an EY Growth NavigatorTM session to help assess capabilities and deliver growth plans.
  • Access to the global EY entrepreneurial ecosystem.

The participating Singapore-based entrepreneurs shared the potential impact of the program.

Raj says: “This is an opportunity to help me discover or build new growth drivers and enablers that can help to achieve Zeemart’s goals more rapidly than planned.”

Navin adds: “This is highly motivating and helps to bolster the confidence of our early-stage investors. As we begin to leverage EY's knowledge, market credibility and client access to deliver our capabilities faster and better, we expect the program to have significant positive impact on our growth too.”

Olivier sums it up: “As an entrepreneur, it is easy to get swamped under a myriad of tactical and strategic activities. Participating in the 2018 EY AE program will be a welcome opportunity to relook at the big picture.”


Notes to editors

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This news release has been issued by Ernst & Young Solutions LLP, a member of the global EY organization.

About the EY Accelerating Entrepreneurs program

The EY Accelerating Entrepreneurs program helps fast-growth start-ups from around the world to scale their business through one-to-one guidance, networking and insight sharing. Split into three Areas: the Americas, Asia-Pacific and EMEIA, the program is designed to help accelerate entrepreneurs through the next steps of their growth journey to become the global market leaders of tomorrow.