EY expands talent strength and deepens innovation capabilities in Singapore with four Centers of Excellence

Singapore, 21 June 2017

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Professional services organization EY has expanded its strength and deepened its capabilities in its Singapore-based Centers of Excellence (CoE) to provide innovative services in business transformation strategy, cyber security, analytics and manufacturing to companies in the Asia-Pacific region.

In March 2016, EY opened four new Centers of Excellence (CoEs). The Asia-Pacific Advisory Center; Asia-Pacific Center of Excellence for Analytics; Asia-Pacific Center of Excellence for Cyber Security; and Asia-Pacific Center of Excellence for Manufacturing collectively represent EY’s commitment to a multi-million dollar, multi-year investment in Singapore.

To date, the CoEs have almost doubled their total headcount to about 180 professionals to provide integrated capabilities and industry insights to both global and regional multinational companies with large and complex Asia-Pacific-wide transformation projects.

Mr. Max Loh, EY Asean and Singapore Managing Partner, Ernst & Young LLP says:

“As Singapore seeks to sharpen its position as a regional hub for professional services in line with the recommendations by the Committee for Future Economy, building up such Centers of Excellence helps us to remain relevant, and enables the export of services and commercialization of approaches developed locally to capture businesses opportunities abroad. In growing such high-value adding activities, we hope to contribute to a more mature ecosystem of talent, skills and capabilities to help companies – and by that extension, the economy – seize the upsides of disruptions in the form of digital technology and new business models and strategies.”

Mr. Jonathan Wright, Partner and Leader for the EY Asia-Pacific Advisory Center, Ernst & Young Advisory Pte. Ltd. adds:

“In the last year, we have invested heavily in talent recruitment and found that Singapore is a magnet for top-class talent. Training has also been a priority given the increasing demand and tight supply for skills like digital, analytics and cyber. We are also leveraging the strength of our highly experienced professionals to train younger professionals to build a sustainable talent pipeline, and exposing them to innovative technologies, ideas and business challenges so they develop relevant insights and approaches that help our clients gain competitive edge.”

Developing innovation capabilities including virtual reality for business applications

One of the innovations that the CoE has developed is around virtual reality. The virtual reality software allows users to immerse in an interactive, multi-sensory simulated rugby game environment. A virtual reality “coach” will analyze the rugby kick at the goal, to provide users with insights for their learning and performance improvement.

Mr. Jonathan Rees, EY Asean Advisory Digital Leader, Ernst & Young Advisory Pte. Ltd. elaborates how this new capability in the CoE can be applied to business and help clients address their opportunities and challenges:

“Virtual reality, along with augmented reality is a high-growth area with the potential to impact the entire value chain for our clients. We are exploring how our new capabilities in virtual reality can be applied across industries beyond sports, and to a variety of business contexts, such as prototyping, customer research, business process redesign, customer experience and remote training. For example, companies can achieve cost efficiencies and consistent experiences when deploying training across dispersed locations using virtual reality, such as in the aviation or marine industry, where real-life training can be expensive to execute.”

The virtual reality software comes after an exclusive app that EY has developed to give rugby fans an enhanced interactive digital experience. The app combines EY’s capabilities in digital and analytics to provide in-depth performance information gathered from individual players club and international level matches from the past two seasons (see Appendix 1).

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Notes to Editors

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

This news release has been issued by Ernst & Young Advisory Pte. Ltd., a member of the global EY organization.

About the Centers of Excellence

Advisory Center

The Asia-Pacific Advisory Center serves clients with large and complex Asia-Pacific-wide transformation projects, focusing on both global and regional multinational companies. The Center will build out key skills and industry approaches to support our clients through digital disruption, growth and change.


The EY Asia-Pacific Center of Excellence for Analytics supports companies to draw actionable insights from data, use it to help improve business performance, and proactively manage risk. The Center can help EY clients grow, optimize and protect their business. It complements EY’s earlier investment in its Global Analytics Center of Excellence, which represents EY’s multi-year, US$500m commitment to analytics.

The Center’s end-to-end analytic innovations and capabilities spans across strategy development, systems integration, data management and data science, with services covering business functions such as cyber security, human resources and tax. The Center works with clients across industries such as the financial services, resources, real estate and public sectors.

Cyber Security

The EY Asia-Pacific Center of Excellence for Cyber Security can help companies develop competency against cyber threats. It will also operate as a security training, certification and innovation lab to help professionals develop technical capabilities, assisting to address a fundamental problem of cyber skills shortage in the market.

The Center has obtained cyber security certifications in security testing and cyber analytics. It continues to hone and test its capabilities through active participation in hacking competitions. The Center’s clients include those from the financial services, telecommunications, technology, education and the public sectors.


The EY Asia-Pacific Center of Excellence for Manufacturing can help manufacturing companies embark on a performance improvement journey or leverage integrated work systems to improve productivity, protect margins, increase return on assets and enable growth through innovation This Center is one of the first facilities in the Asia-Pacific region offering this service.

The Center’s Integrated Work Systems (IWS) has been successfully implemented across Asia-Pacific. It is now working on bringing to market innovative approaches such as EY Catalyst – a leading cloud-based operational excellence platform that can help clients significantly enhance their performance improvement programs in supply chain and manufacturing. The Center works with clients from a broad range of industries, including consumer products, chemical operations and manufacturing.