How behavioural design is transforming the role and impact of life sciences in healthcare

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Behavioural Economics

The next revolution in healthcare will be driven by behavioural change. As we move towards ‘Life Sciences 4.0’, and healthcare embraces the digital age, it will become more consumer-centric, outcomes-driven and prevention-focused. The principles of behavioural economics have a significant role to play in helping develop customer engagement strategies, services and solutions that overcome instinctive impulses and irrationalities.

Download our latest report to discover:

  • Why act now? Key factors driving an increased focus on, and the importance of, behavioural economics
  • Areas of application within life sciences
  • Important considerations to drive long term behavioural change