EY’s research highlights the relationship of UK audiences to content services, examining what people watch, how and why.
Media & Entertainment
Doing business in a digital world
It’s a common assumption that millennials’ habits are driving digital change. Yet, from teenagers to retirees, changing consumer habits are being driven by every generation.
Also, tomorrow’s consumer will be even more empowered than today’s, which throws traditional industry assumptions out the window.
So, media and entertainment companies know that the new future – and the disruption it brings – must be viewed somewhat differently.
EY’s sector professionals are on hand to help companies not only frame change, but put a future-focused strategy into action.
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