The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

Scotland Attractiveness Survey

Our 2018 Scotland Attractiveness Survey highlights an unprecedented run of success for Scotland, with foreign direct investment (FDI) project numbers into the country having set new records in each of the past three years.

This year’s report recorded a 7% increase in the number of projects, with Scotland solidifying its reputation as the most attractive FDI destination in the UK after London.

Enjoying a higher rate of growth than the UK as a whole, good news is reported across the board with a 104% increase in FDI jobs created; securing the highest number of research and development (R&D) projects in the UK; a surge in the number of digital projects; highest number of headquarter projects in the past decade; and a continued uptick in investment from China.

The report notes of a golden opportunity to capitalise further on Scotland’s successful track record, but also warns of increased competition from the English regions and parts of Europe.


Key findings

  • A new record for FDI projects in 2017 for the third consecutive year with an increase of 7% compared to 2016
  • Scotland secures its position as the most attractive location in the UK for R&D projects for a second consecutive year with an increase of 70% compared with 2016
  • The digital sector experienced a 56% increase in FDI projects and was the second largest sector to attract investment into Scotland behind business services
  • Manufacturing activity experienced a 25% increase of FDI in 2017 compared to 2016
  • 2nd place ranking, behind London, as the most attractive place to invest in the UK
  • FDI job creation increased by 104%, from 3,131 to 6,374


EY Scotland Attractiveness Survey 2018

Listen to Mark Gregory discussing highlights from the report.

Also see

EY - Europe Attractiveness Survey December 2018Europe Attractiveness Survey December 2018
With digital skills shortages damaging Europe's growth potential, we explore how it can develop the right talent for a better future.


EY - UK Attractiveness Survey special report: Bridging the gapUK Attractiveness Survey special report: Towns and cities
Demonstrates the disparity of FDI flows into the UK, which are dominated by its largest cities and towns at the apparent expense of their surrounding areas.


EY - Inward investment after BrexitUK Attractiveness Survey: Inward investment after Brexit
Positive sentiment towards the UK hasn’t dramatically collapsed, but there are signs inbound flows are slowing, and the longer term outlook seems significantly more challenging


EY - UK Attractiveness Survey 2018UK Attractiveness Survey 2018
Our survey shows an economy in transition, influenced by Brexit and the force of technological change


EY - Europe Attractiveness Survey 2018Europe Attractiveness Survey 2018
Reveals a slowdown in the pace of FDI influenced by four powerful game changers remaking the European rulebook on cross-border investment

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