The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。


As easy as X, Y, Z:

Exploring generational differences and attitudes to technology, media and telecommunications

We are a nation of connected consumers, and each generation is known for its distinct characteristics — but our survey of UK consumers shows that the differences are more nuanced.

By tracking different generations through every stage of the technology, media and telecommunications (TMT) customer journey, we find that each has distinct requirements, sweet spots and pain points.

By understanding these better and adapting services to suit, providers can not only create happy customers, but more valuable ones too.

Download the report

Contact us

Rahul Gautam
Americas TMT Advisory Leader

Martyn Whistler
Global Media and entertainment analyst

Ioannis Melas
Partner, UK&I TMT