As easy as X, Y, Z:
Exploring generational differences and attitudes to technology, media and telecommunications
We are a nation of connected consumers, and each generation is known for its distinct characteristics — but our survey of UK consumers shows that the differences are more nuanced.
By tracking different generations through every stage of the technology, media and telecommunications (TMT) customer journey, we find that each has distinct requirements, sweet spots and pain points.
By understanding these better and adapting services to suit, providers can not only create happy customers, but more valuable ones too.