Decoding the digital home 2019
Early adopters and digital detoxers
EY’s annual survey of 2,500 UK households explores consumer attitudes and habits towards technology, media and entertainment and telecommunications (TMT) products and services in the home. This year’s research reveals a number of fascinating findings, highlighting both the opportunities and challenges facing TMT providers in the digital home.
Households are more receptive to new technology and increasingly willing to pay — with the younger generation leading the way. However, while enjoying the benefits of greater connectivity, households also articulate anxieties as they seek digital downtime, fall back on the familiar and worry about trust.
Find out more in our animation video, and download the report to learn about shifting trends, consumer attitudes towards connectivity and content in the home and – crucially – what this means for TMT companies.
Looking ahead, it is essential for providers to simplify their propositions and offer easier to understand and clearly communicated products and services. Consumer privacy and security fears must also be heeded, as they risk undermining levels of adoption, satisfaction and loyalty. Building trust with customers should be at the centre of providers’ strategy because, as our survey shows, this is one of the biggest obstacles to the continuing growth of the digital household. TMT providers can differentiate themselves and gain competitive advantage if they can tackle the element of trust.
Praveen Shankar | UK&I Technology, Media, and Telecommunications Leader
There is more to come …
Our reports on the digital home will focus in-depth on specific areas to draw out fresh insights from our research. Take a look at what you can expect, and check back for new releases.
1 Zooming in on household viewing habits
of households mainly watch TV programmes on the five traditional TV channels, up from 46% in 2017.
2 Taking new steps into the smart home
of households would like to control their home appliances through a new device or app.
3 Putting trust at the heart of the digital home
agree that GDPR will significantly improve the security of their personal data.
4 Dispelling the myth of the digital native
of 18-24 year olds like to have the most up-to-date smartphones compared with 23% of everyone else.
5 Exceeding customer expectations
of households would pay more for their broadband in return for good customer service.