Digital selling and the opportunities for B2B organisations
EY spoke to Yessi from UK Tech News on all things digital selling and the opportunities and challenges in this space, especially for startups. Watch the interview to hear the discussion on the blurred lines between sales and marketing and the importance of creating a culture of innovation and opportunity for your sales team to explore, but having a strategy in place around trust and governance. Plus, how can we expect social media to develop over the next 12 months?
This video featured on UK Tech News in December 2017. UKTN aims to provide the latest UK technology news, views, information, data and events. It covers developments in UK technology investment, changes in government and policy, and features business advice from industry experts.