The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

What is your ethics reputation worth at the checkout?

How consumer products and retail companies can build on their purpose to gain a competitive edge.

To what extent do ethical considerations influence consumer purchasing decisions? We conducted primary UK research to find out.

Consumer studies consistently show that people are full of good or ‘ethical’ intentions when choosing which products and services to buy. Yet closer analysis often suggests that the reality of consumer behaviour may be somewhat different.

EY - Chart 1

Read our latest report to discover:

  • Generational differences, the growing influence of the ‘millennial consumer’ and the impact on consumer businesses
  • The way forward: how to align your company’s core purpose with its ethical positioning
  • Addressing the issue: how to avoid ethical pitfalls whilst building differentiation and competitive edge

The UK’s consumers are changing. You must change with them. It is time to act on ethics.

Download the snapshot infographic now.

About the survey:
EY commissioned independent research in which a nationally representative sample of more than 2,500 UK consumers were asked about the effect that ethical considerations have on their shopping habits and buying decisions. The survey was conducted via an anonymous online poll.

Contact us

Helen Merriott

EY - Helen Merriott

Partner and Consumer Products & Retail Lead
UK and Ireland
Ernst & Young LLP


Mike Michael

EY - Mike Michael

Partner and Consumer
Products & Retail
Global Tax Lead
UK and Ireland
Ernst & Young LLP


Martin Armistead

EY - Martin Armistead

Associate Partner
UK and Ireland
Ernst & Young LLP