To what extent do ethical considerations influence consumer purchasing decisions? We conducted primary UK research to find out.
Consumer studies consistently show that people are full of good or ‘ethical’ intentions when choosing which products and services to buy. Yet closer analysis often suggests that the reality of consumer behaviour may be somewhat different.
Read our latest report to discover:
- Generational differences, the growing influence of the ‘millennial consumer’ and the impact on consumer businesses
- The way forward: how to align your company’s core purpose with its ethical positioning
- Addressing the issue: how to avoid ethical pitfalls whilst building differentiation and competitive edge
The UK’s consumers are changing. You must change with them. It is time to act on ethics.
Download the snapshot infographic now.
About the survey:
EY commissioned independent research in which a nationally representative sample of more than 2,500 UK consumers were asked about the effect that ethical considerations have on their shopping habits and buying decisions. The survey was conducted via an anonymous online poll.