Harnessing the power of digital selling
The mention of the word “digital” immediately brings technology to mind. It is, therefore, tempting to think about digital selling as a technology-led initiative and take a “build it and they will come approach”. However, the real value of digital selling tools and techniques comes from behavioural change in the sales force.
In this report we discuss the concept of treating the sales force as your customer when approaching digital selling, and the opportunities advanced technologies offer in this space.
The insights and content in this report are based on discussions and presentations from our January 2018 Digital Selling Forum.