The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

Insights

Harnessing the power of digital selling

The mention of the word “digital” immediately brings technology to mind. It is, therefore, tempting to think about digital selling as a technology-led initiative and take a “build it and they will come approach”. However, the real value of digital selling tools and techniques comes from behavioural change in the sales force.

In this report we discuss the concept of treating the sales force as your customer when approaching digital selling, and the opportunities advanced technologies offer in this space.

The insights and content in this report are based on discussions and presentations from our January 2018 Digital Selling Forum.

Find out more and read key themes and takeaways from our forum in September 2017. If you are interested in learning more or attending our next forum, please email us at uk.tmt@uk.ey.com.

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Contact us

Rahul Gautam
Americas TMT Advisory Leader

Des O’Connor
Manager, Digital Services