Is there a link between consumers’ trust in a brand and their willingness to spend money on it? We conducted primary UK research to find out.
Brand equity no longer exists solely on a company’s balance sheet but in the minds of its consumers, employees, suppliers and other stakeholders.
Read our latest report to discover:
- Consumer values that matter and the consequences on shopping habits of a company’s betrayal
- The role and importance of different channels (word-of-mouth and social media etc.) in shaping a brand’s reputation
- Our four-step programme in establishing an assurance framework to safeguard and grow brand value
There’s no time to lose. In order to earn and inspire trust, and gain competitive advantage, businesses need to focus on outcomes that matter to their consumers and wider stakeholders.
Download the snapshot infographic now.
About the survey
We commissioned independent research in which a nationally representative sample of UK consumers were asked about the effect that brands’ actions have on their shopping habits and if there was ever a point at which values overtook value when shopping for everyday products. The survey was conducted via an anonymous online poll.