Obsessing about your customer
Michael Von der Geest, TMT Partner, spoke to Yessi from UK Tech News on what it means for an organisation to obsess about its customer. He provided his insights on what it really means to be customer obsessed, where organisations are going wrong, and his advice for both large organisations reimaging their customer strategy or start-ups avoiding functional silos.
This video was featured on UK Tech News in November 2018. UKTN aims to provide the latest UK technology news, views, information, data and events. It covers developments in UK technology investment, changes in government and policy, and features business advice from industry experts.