Today, there are more ways than ever to reach audiences – tomorrow, there will be even more.
New technologies, platforms and business models, not to mention new content formats, have brought complexity. However, the good news is the emergence of new technologies, such as blockchain and machine learning, provides an opportunity for media companies to manage complexity and realise inherent growth.
The question is, where do you start?
Rights management in media companies today needs reassessing. What is too often viewed as a process – a necessary function of running a media business – has the potential to be increasingly strategic. Effective rights management is critical for capturing value, realising growth and, ultimately, remaining competitive.
Read more in our digital rights management series…