Taking new steps into the smart home
EY’s annual survey of 2,500 UK households explores consumer attitudes towards connectivity and content within the home. In this second deep-dive report we explore the strengthening customer demand for the smart home.
This year’s research reveals that households are becoming increasingly receptive to smart home technology, as lower price points make new products more accessible. But there are pain points on the road to adoption, with data privacy and security top of mind for the majority of households. These low levels of confidence is a cause for concern and reassurance is an increasing customer requirement. Meanwhile, views of preferred suppliers are in flux, with consumers split on whether their homes need centralised smart home systems.
Our report shows that current and predicted levels of smart home adoption are encouraging for service providers. However, with only 49% of households being familiar with the features and benefits of these products, the same figure as in 2017, if providers can increase this awareness there could be an even a greater opportunity for growth. Service providers need to not only raise awareness of the benefits of connected home products, but also address consumer concerns around security and privacy to reach the next level of adoption.
Praveen Shankar | UK&I Technology, Media and Telecommunications Leader
View the complete series …
Our digital home series looks at consumer attitudes and habits towards TMT products and services in the home, with each focusing in-depth on a specific area to draw out fresh insights.
Decoding the digital home 2019
This overview report opens the door into the nuances of today’s digital home.
1 Zooming in on household viewing habits
of households mainly watch TV programmes on the five traditional TV channels, up from 46% in 2017.
2Taking new steps into the smart home
of households would like to control their home appliances through a new device or app.
3 Putting trust at the heart of the digital home
agree that GDPR will significantly improve the security of their personal data.
4 Exceeding customer expectations
of households would pay more for their broadband in return for good customer service.
UK&I Technology, Media and Telecommunications Leader
Assistant Director, Economic Advisory