Improving customer experience with TMT DICE (digitally integrated customer experience)
Improving customer experience is the number one strategic priority for the technology, media and telecommunications (TMT) industry, but rising expectations, rapidly changing technologies and market disruption make this difficult.
Our approach enables TMT companies to meet this challenge head on by rethinking, redesigning and then delivering new levels of customer experience. We call it a digitally integrated customer experience (DICE).
What is DICE?
DICE harnesses different disciplines — from user research and business model design to analytics, rapid prototyping and technology architecture — to deliver an integrated solution. It enables rapid response and consistent delivery of customer needs across all touch points. In short, it takes TMT companies from “doing digital” to “being digital”.
DICE insights: Turning customer experience into a competitive advantage
In our latest report, we explore how TMT companies can leverage advances in customer experience to gain competitive advantage. Based on our own research and experience, we combined knowledge with key TMT companies to explore four key trends thatdemonstrate a need for a new, more integrated approach to customer experience.