Why are women the least likely adopters of VR?
Results from an EY survey into VR (Virtual Reality) found that women are less likely to adopt VR than men. Amber Mace discusses the survey results with Emily Spaven from UK Tech News and provides her thoughts on why more men are adopting VR than women and whether this is due to the advertising and use cases. Amber discusses what businesses should consider in marketing VR and what could be done to encourage more women to start using this type of technology.
This video was featured on UKTN in May 2017. UKTN aims to provide the latest UK tech news, views, information, data and events. It covers developments in UK technology investment, changes in government and policy, as well as featuring business advice from industry experts.