The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

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Why are women the least likely adopters of VR?

Results from an EY survey into VR (Virtual Reality) found that women are less likely to adopt VR than men. Amber Mace discusses the survey results with Emily Spaven from UK Tech News and provides her thoughts on why more men are adopting VR than women and whether this is due to the advertising and use cases. Amber discusses what businesses should consider in marketing VR and what could be done to encourage more women to start using this type of technology.

This video was featured on UKTN in May 2017. UKTN aims to provide the latest UK tech news, views, information, data and events. It covers developments in UK technology investment, changes in government and policy, as well as featuring business advice from industry experts.

 

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Amber Mace

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