Zooming in on household viewing habits
EY’s annual survey of 2,500 UK households explores consumer attitudes towards connectivity and content within the home. In this first deep-dive report we explore how households are changing how they consume content.
This report highlights the relationship of UK audiences to content services, examining what people watch, how, and why. It reveals fascinating insights into how generational differences are shaping today’s content consumption, particularly when it comes to what audiences’ value – and what they are willing to pay for.
EY’s Lead Analyst for Global Media & Entertainment, Martyn Whistler, spoke to BBC Breakfast to provide his insights on the research and the evolution of content in the home.
Content providers need to obsess about their audience. Customers vary significantly in how they consume content, so personalising experiences through data and insights is paramount. Only a deeper understanding of preference can ensure content companies can unlock premium services and enable them to be strategic in how they invest in, utilise, price and bundle technologies to reach audiences in the home.
Praveen Shankar | UK&I Technology, Media and Telecommunications Leader
There is more to come …
Our digital home series looks at consumer attitudes and habits towards TMT products and services in the home, with each focusing in-depth on a specific area to draw out fresh insights.
Find out what’s launched already and what’s to come:
Decoding the digital home 2019
This overview report opens the door into the nuances of today’s digital home.
1 Zooming in on household viewing habits
of households mainly watch TV programmes on the five traditional TV channels, up from 46% in 2017.
2 Taking new steps into the smart home
of households would like to control their home appliances through a new device or app.
3 Putting trust at the heart of the digital home
agree that GDPR will significantly improve the security of their personal data.
4 Dispelling the myth of the digital native
of 18-24 year olds like to have the most up-to-date smartphones compared with 23% of everyone else.
5 Exceeding customer expectations
of households would pay more for their broadband in return for good customer service.