The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

Insights

Zooming in on household viewing habits

EY’s annual survey of 2,500 UK households explores consumer attitudes towards connectivity and content within the home. In this first deep-dive report we explore how households are changing how they consume content.

This report highlights the relationship of UK audiences to content services, examining what people watch, how, and why. It reveals fascinating insights into how generational differences are shaping today’s content consumption, particularly when it comes to what audiences’ value – and what they are willing to pay for.

EY’s Lead Analyst for Global Media & Entertainment, Martyn Whistler, spoke to BBC Breakfast to provide his insights on the research and the evolution of content in the home.

EY - CIM award 2019 winner

Download the report
UK Tech News interview
Read the blog

Content providers need to obsess about their audience. Customers vary significantly in how they consume content, so personalising experiences through data and insights is paramount. Only a deeper understanding of preference can ensure content companies can unlock premium services and enable them to be strategic in how they invest in, utilise, price and bundle technologies to reach audiences in the home.

Praveen Shankar | UK&I Technology, Media and Telecommunications Leader

There is more to come …

Our digital home series looks at consumer attitudes and habits towards TMT products and services in the home, with each focusing in-depth on a specific area to draw out fresh insights.

Find out what’s launched already and what’s to come:

Decoding the digital home 2019


This overview report opens the door into the nuances of today’s digital home.

 

 


Out now! Find out more >

1 Zooming in on household viewing habits


51%

of households mainly watch TV programmes on the five traditional TV channels, up from 46% in 2017.

2 Taking new steps into the smart home


32%

of households would like to control their home appliances through a new device or app.


Out now! Find out more >

3 Putting trust at the heart of the digital home


43%

agree that GDPR will significantly improve the security of their personal data.

4 Dispelling the myth of the digital native


53%

of 18-24 year olds like to have the most up-to-date smartphones compared with 23% of everyone else.

5 Exceeding customer expectations


32%

of households would pay more for their broadband in return for good customer service.

Contact us

Praveen Shankar
UK&I Technology, Media and Telecommunications Leader

Martyn Whistler
Lead Analyst, Global Media & Entertainment

Adrian Baschnonga
Lead Analyst, Global Telecommunications

Andy Edge
Assistant Director
Economic Advisory