The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。


Zooming in on household viewing habits

EY’s annual survey of 2,500 UK households explores consumer attitudes towards connectivity and content within the home. In this first deep-dive report we explore how households are changing how they consume content.

This report highlights the relationship of UK audiences to content services, examining what people watch, how, and why. It reveals fascinating insights into how generational differences are shaping today’s content consumption, particularly when it comes to what audiences’ value – and what they are willing to pay for.

EY - CIM award 2019 winner

Content providers need to obsess about their audience. Customers vary significantly in how they consume content, so personalising experiences through data and insights is paramount. Only a deeper understanding of preference can ensure content companies can unlock premium services and enable them to be strategic in how they invest in, utilise, price and bundle technologies to reach audiences in the home.

Praveen Shankar | UK&I Technology, Media and Telecommunications Leader

View the complete series …

Our digital home series looks at consumer attitudes and habits towards TMT products and services in the home, with each focusing in-depth on a specific area to draw out fresh insights.

Decoding the digital home 2019

This overview report opens the door into the nuances of today’s digital home.

1 Zooming in on household viewing habits


of households mainly watch TV programmes on the five traditional TV channels, up from 46% in 2017.

2 Taking new steps into the smart home


of households would like to control their home appliances through a new device or app.

3 Putting trust at the heart of the digital home


agree that GDPR will significantly improve the security of their personal data.

4 Exceeding customer expectations


of households would pay more for their broadband in return for good customer service.

Contact us

Praveen Shankar
UK&I Technology, Media and Telecommunications Leader

Martyn Whistler
Lead Analyst, Global Media & Entertainment

Adrian Baschnonga
Lead Analyst, Global Telecommunications

Andy Edge
Assistant Director
Economic Advisory