Today’s health care customers have grown accustomed to technology making their lives easier, speedier and more connected. They demand the simplified, harmonized experiences offered by other industries, so clunky systems and disconnected departments fall well short of expectations. Slow-to-adapt companies in the entertainment, transportation and hotel industries have proven unable to meet these demands, giving way to upstart competitors that can. Disruption in health care is not only on its way — it’s here.
Digitalization is more than installing flashy, new technology. It requires a new business model, a new organizational structure, new talent and new questions. Take a look below at how digital technology is revolutionizing the patient experience, and how EY can transform your organization to put the patient at the center of everything you do.
Realign the model
Digitalize at the enterprise level, not as a solution to a specific problem. Predict your customers’ needs and retool your organization to meet them.
Converge to unlock value
The health care landscape is changing. New players from other sectors are joining the competition, creating new opportunities for partnerships that make health care smarter, safer and more convenient for everyone.
Know your customer
Today’s consumer is better informed with more options to choose from than ever. Deliver exceptional experiences that solve your customers’ biggest problems to separate yourself from the pack.
Bridge the divide
Digital strategy is ineffective if it’s just a few high-tech purchases. A comprehensive, organizational digital strategy can bridge departments with shared technology and information, opening the door for automation, artificial learning and better customer experiences.
Manage your risks
The most advanced solutions require the most advanced cybersecurity, so plan accordingly. Don’t allow a fixable liability to undercut the value of your digital development.