Press release

EY adds leading digital learning organization to firm

New York, 31 October 2018

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Award-winning NogginLabs professionals join EY’s People Advisory Services practice

Ernst & Young LLP (EY) announced today that the 52 professionals of NogginLabs have joined the EY People Advisory Services practice. This new team significantly expands EY’s resources providing digital learning and training services to clients.

“Learning is a key component of any strategic business transformation, whether it’s due to a transaction, an internal restructuring or a change in a company’s vision. Our clients are looking to us for help as they address learning in a time of increased globalization, digital transformation, disruption, and a continually changing workplace landscape,” said Marna Ricker, EY Americas Vice Chair of Tax Services. “The NogginLabs team is experienced and incredibly creative, and we know that our clients — and our firm — will benefit from their innovative approach to learning as we focus on the workplace of the future.”

Chicago-based NogginLabs began 20 years ago with a goal of changing how people learn. The firm provides bespoke digital learning including simulations, gamifications, custom learning portals and expert systems. The firm’s employees have cutting edge skills in digital learning including instructional design, content production, graphic and 3D design and software development. NogginLabs has been the recipient of more than 100 awards for their work in the field of digital learning.

“We’re incredibly proud of all that we have accomplished over the past 20 years and we’re very excited to be joining EY,” said Brian Knudson, Principal, formerly founder of NogginLabs. “We have worked with EY for a number of years and we share a vision of how to shape the future of work and what is possible for the future of learning. We also embrace EY’s culture of providing exceptional client service. Bottom line, this is a great fit for EY, NogginLabs and our clients.”

About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit

This news release has been issued by Ernst & Young LLP, a member firm of EY serving clients in the US.