家族傳承 – 阻礙或前進的動力?

作者 Lauri Oinaala

EY EMEIA Family Enterprise Leader; EY Global NextGen Leader

Advisor for family enterprise and next generation leaders. Passionate about finding paths to good governance and impactful corporate culture. Supporter of diversity and teaming across borders.

9 分鐘 2020年1月29日

七位安永全球新世代學院之學員兼企業家與您分享:無限潛能如何造就成功。

家族傳承雖提供了打破傳統,創造新未來的強大機會。然而,要能完全掌握此機會卻甚為艱難。安永全球新世代學院將協助學員開啟潛能,逐夢踏實。

請看七位 安永全球新世代學院之學員兼企業家(EN) 如何利用策略尋找嶄新的答案和可能。

有的學員來自家族企業,有的則自行創業。這些年輕的領導者均擁有大膽目標以推動他們嘗試不同事物、追逐夢想進而改變世界,是開創新局的成功表率。

安永很榮幸在這裡分享他們的故事。

Photographic portrait of Githanji.
我試圖辨認世界潮流、理解國際趨勢並融入至在地商業環境中。
Githanji Kaluperuma
斯里蘭卡

「潮流制定者、前瞻思考者、創新者」是Githanji Kaluperuma努力想證明的自我特質。Githanji是世界上最古老本田汽車經銷商之一Stafford Motor Co.的執行董事。Stafford集團是由Githanji的祖父Felix de Zoysa所創立。Stafford Motor Co. 以提供斯里蘭卡人民可負擔的車輛聞名。

「我試圖辨認世界潮流、理解國際趨勢並融入至在地商業環境中」Githanji表示,「我們的企業文化節奏甚為緩慢並缺乏創新,因此我會努力採納新思維。」

Githanji尋找新方案時,常將勇於打破藩籬,克服困境且成就正面影響的人當成榜樣,「這些榜樣會在他人所面對的問題中嗅到機會」 Githanji說,「他們勇於接受挑戰。」

創造差異化對所有企業包含家族企業至關重要。商業環境已到了轉型的重要時刻,而創新就是轉機。但為迎接未來,Githanji認為企業需在價值及創新中找到平衡。

Githanji表示,安永全球新世代學院「密集體驗週」提供學員全新且異於以往商業模式並成為更好領導者的絕佳培訓。學員們能向來自不同產業之家族企業的同學學習和獲得啟發。

「當我們互相分享,發現彼此的經驗很類似」,她說,「知道自己不是一個人的感覺很欣慰,透過彼此傾聽學習,受益良多。」

Photographic portrait of Brett
與來自世界各地的人互動時,你會突然發現這世界很小。
Brett Franklin
美國

Brett Franklin has been an entrepreneur since middle school, when his father and grandfather helped him to establish Artisan Laundromats. The company services laundry machines at several multifamily properties owned by Franklin Companies, a fully integrated housing provider that Brett’s father, Aubra Franklin, founded.

Brett recently joined the wider family business as a development associate, trying to learn as much as he can while drawing on his experiences at the EY NextGen Academy. “When your family has a business, you’re in a very unique situation. You think more about long-term continuity,” Brett says. “That has real potential to bring the family together and find ways to impact the community and add value to the world at large.”

This drive to make a difference informs how Brett looks to “change the paradigm” — what he says is essential for those looking to transform the world. “I think if you can ask ‘Why?’ about everything you’re doing, then eventually you can see how the current structure might not be the best way to do things,” he says.

Brett adds that this form of self-reflection is a key strength of the NextGen Academy, crediting the program with supporting him to find his best path within the family business. “I feel like I can create change in the long term by being involved in my family business and being able to communicate that to my father,” he says.

Lessons like that put the future into perspective. “When you get to interact with people from all over the world, all of a sudden the world seems very small,” Brett says. “You’re able to think much more ‘big picture’ and bring that confidence back to what you’re doing.”

Photographic portrait of Tika & Nisa
我們需要創新和勇氣來改變現狀。
Tika and Nisa Mulya
印尼

As second-generation members of eLcorps, the Muslim fashion company founded by their mother, Tika and Nisa Mulya have their eyes on the future. “We have to keep updated on global trends and stay true to the company vision, but we have to have the innovation and courage to change for the better,” Nisa says.

Their mother, Elidawati Ali Oemar, has guided the company’s growth through a franchising partnership strategy — a business model that was new to the Islamic word. Her trailblazing spirit has made the sisters mindful of their family legacy’s impact.

“We create a big market, and we create so many jobs,” Tika says. “So many people rely on us, and that is why you have to be more thoughtful, because we have to be beneficial for others.”

Building on that legacy led the sisters to the EY NextGen Academy. “It is not easy to continue a family business,” Nisa says. “As the next generation, we have different challenges than the previous generation.” The NextGen Academy offered Tika and Nisa insights into how to navigate these challenges — from capitalizing on their experiences to improving lines of communication — and their fellow attendees shared perspectives from other businesses and other countries.

They are now applying those lessons within eLcorps as they work alongside their mother. For example, Tika is involved in a marketing project that will have great ramifications for the company and its brands.

“I’m changing the brand image, but I am also changing how the system works on the inside,” Tika says, noting that the fashion industry requires them to react more quickly. “We have to be more committed to what we do.”

Photographic portrait of Christian
在安永全球新世代學院學習會打開你的視野,認識其他人,聽到他們的故事。
Christian van Megen
德國

A family legacy can open many doors, but that boundless potential can be paralyzing for some. “It is really easy to get pushed in a direction, lose control and go with the flow,” says Christian van Megen. “You just end up doing everything — or nothing — or something that you might not necessarily want.”

Not that Christian has had that problem. He currently selects and supports his family’s angel investments, manages the family’s construction projects and develops the occasional digital solution. “That is the great thing I can see from what we are doing now — I can see a lot of potential for me to get involved in different activities,” he says.

That potential has been heightened through Christian’s longtime involvement with the EY NextGen Academy. “It opens your mind,” he says. “You get to know other people. You hear their stories, and it really gives you a much better overview of what everyone else is doing and how you could go into those roles as a leader in the family business.”

Christian says the networking is well-complemented by the academic experience that emphasizes entrepreneurial leadership through case studies from leading business schools. “You basically get a handbook of methodologies and how they can be implemented,” he says.

Those methodologies have helped Christian build on his strengths, allowing him to take on roles in the businesses managed by the family office while also pursuing his own ventures. “A lot of the inspiration for what I’m doing now has come from the NextGen Academy,” he says. “We have made some good changes to our family office that really allow us to support our activities on a broader scale.”

Photographic portrait of Daniela Tejeda
我認為家族傳承是無條件支持我的穩固基石。
Daniela Tejeda
秘魯

There are ways to contribute to the family business without being part of the business, but it can take some time to find them. Daniela Tejeda studied journalism and the behavioral sciences before attending Le Cordon Bleu culinary and hospitality school. Today she is a culinary marketing account executive as well as a third-generation co-owner of the Tejeda Group.

Daniela believes in cultivating her passions for food, anthropology and history — “everything that explains human beings being human” — and has always had the support of her family in doing so. “I perceive my family’s legacy as a mountain or a rock to stand on with unconditional support,” she says.

But as co-owner of the family business, with origins dating back to the 1960s, Daniela wanted to learn more about the company. “I didn’t like the idea of not being informed,” she says. “I really would like to be involved, but I’m not necessarily the right person to be in management.”

Daniela’s pursuit of that education at the EY NextGen Academy opened her eyes to what could be possible. “It ignited a little flame in me because I became a little bit more ambitious and interested in the family business,” she says. Daniela was especially interested in family offices and family protocol because she considers herself a conduit between generations, using her abilities and social skills to hold everything together.

“Even though most of my family works in agriculture, exports and construction, they love the fact that I am a poet, a writer and in the culinary world,” Daniela says. “It is very important for the people that come after me and the new generations to follow their own paths and build from it.”

Photographic portrait of William Wolfram Finland
我非常幸運,家族中有許多能與我產生創業共鳴的人。
William Wolfram
芬蘭

Not every entrepreneurial family is in business together, and that can be a good thing. “We probably wouldn’t get along if we were all in the same business and everyone wanted to lead,” says William Wolfram. His father and sister each run their own business, and the family members often give each other advice.

“I’m incredibly lucky that there are people in my family that I can relate to in the entrepreneurial sense and that we support each other, both through success and setbacks,” he says. William is a serial entrepreneur who is the Chairman and CEO of Galton Voysey, a leading developer of direct-to-consumer brands. He previously founded DealDash and Total Trivia, and in 2013 he became the youngest person to win the EY Entrepreneur Of The Year Finland Award.

William went on to compete at EY World Entrepreneur Of The Year in Monaco, where he met winners from more than 50 countries. “Meeting other entrepreneurs who are doing totally different things was extremely helpful,” he says. “I was able to pick everybody else’s brain and learn so much from everybody else.”

Networking at that level is instrumental to building a business, and it is a major component of every EY NextGen Network activity. “Seeing people connect with other people’s challenges and learn from each other is really valuable,” William says.

He also has some advice for next generation business leaders who are looking to transform the world: there’s more to business than mobile apps and cloud-based technology. “Look around in more traditional industries and ask, ‘How can we combine different disciplines to drive efficiency or drive customer experience?’”

EY Next Generation

EY Global Next Generation Academy is a market leading program helping to unlock ambition in the next generation of family business leaders and professionals.

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結語

Continuing a family legacy is a weighty responsibility, but a select group of next generation entrepreneurs have leveraged the EY NextGen Academy to help nurture their family legacy while breaking the mold.

關於本文章

作者 Lauri Oinaala

EY EMEIA Family Enterprise Leader; EY Global NextGen Leader

Advisor for family enterprise and next generation leaders. Passionate about finding paths to good governance and impactful corporate culture. Supporter of diversity and teaming across borders.