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Driven by a focus on creating seamless customer experiences, embedded finance makes transacting simpler and provides better access to financial products. It also ushers in new opportunities for innovation. To gain a more comprehensive understanding of this new financial experience and the possibilities it offers for customer check out our earlier publication.
The realization of embedded finance relies heavily on technological capabilities, as technology acts as the critical bridge connecting financial institutions with customer distribution channels. Powering the connects across the embedded finance landscape are numerous intermediate technology firms focused on building platform networks that link brands to traditional financial institution to create seamless customer experiences. To shed light on the expected growth of embedded finance, we interviewed 21 global companies with leading financial technology platforms. These industry leaders provide insights into the future direction of embedded finance trends, offering valuable perspective for stakeholders about the future of financial experiences.