FORBES: How to foster trust as humans and machines collide

How can organizations drive value in an age where trust is the currency for measuring customer loyalty and maintaining competitive advantage?

Innovation Realized Emrah Gultekin CEO and Founder Chooch AI

With trust as the end goal, it’s crucial that the design of new technologies be fully consistent with an organization’s and community’s values. The challenge for organizations is to anticipate unexpected implications of the tools and innovations that they build and avoid reinforcing existing social inequalities, as well as consider the ethics of the elimination of existing jobs on the future workforce.

Watch Amy Braccio, EY Global and Americas Advisory Risk Leader; Emrah Gultekin, CEO and Founder, Chooch AI; and Ethan Zuckerman, Director, MIT Center for Civic Media, discuss this topic on Forbes’ social media channels:

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