Press release

7 Dec 2021 London, GB

Lauri Oinaala appointed as the EY EMEIA Family Enterprise Leader

LONDON, 7 DECEMBER 2021. EY today announces the appointment of Lauri Oinaala as the new EY EMEIA Family Enterprise Leader.

  • Will place enhanced focus on family offices
  • Has broad experience in serving multi-generational families 
  • Brings a client-centric approach to the role

EY today announces the appointment of Lauri Oinaala as the new EY EMEIA Family Enterprise Leader.

As the new EY EMEIA (Europe, Middle East, India, Africa) Family Enterprise Leader, Lauri will concentrate his efforts on strengthening the EY organization’s presence within family-owned entities, with a particular focus on family offices. He will also continue to expand the EY Family Enterprise services throughout the area.

Lauri has extensive experience in serving clients in the family enterprise and family office space, with knowledge in generational transitions in leadership and ownership as well as governance. He is also committed to further extending the EY Family Enterprise  teams’ knowledge  experience into Environmental, Social and Governance (ESG) principles within family enterprise. Prior to joining EY in 2012, Lauri held positions with a European family office and its portfolio companies for nearly 10 years. He brings a client-centric approach to this role.

While in his new role, Lauri will continue to serve as EY Global NextGenLeader, a position he has held since 2017. EY NextGen provides guidance to next generation of C-suite and board members in family enterprise and has a community of over 850 leaders around the world.

Lauri is succeeding Helena Robertsson in this EMEIA role. Helena will turn her focus to her EY Global Family Enterprise Leader role which she has held for two years.

Helena Robertsson, EY Global Family Enterprise Leader, says:

“Though family enterprises are legacy companies, the business landscape is constantly shifting. Lauri is well-equipped to take on this challenge with his deep knowledge of the industry and hands-on experience as the EY Global NextGen Leader. I am confident in Lauri’s commitment and enthusiasm for the industry, and that he will bring value to the EY EMEIA Family Enterprise teams and the family offices they serve.”

Lauri Oinaala, EY EMEIA Family Enterprise Leader and EY Global NextGen Leader, says:

“I very much look forward to this opportunity with EY Family Enterprise. Besides EY teams supporting clients through an array of services, they also have some great forums for sharing leading practices, like the EY Family Office Summit and the EY NextGen Board Professional program. This new role will give me the chance to continue to focus on the legacies of these inspiring organizations, as well as work with the experienced EY Family Enterprise teams in EMEIA, preparing family enterprises for whatever may come their way.”

For more information on EY Family Enterprise, click here.


Notes to Editors

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About EY Private

As Advisors to the ambitious™, EY Private professionals possess the experience and passion to support private businesses and their owners in unlocking the full potential of their ambitions. EY Private teams offer distinct insights born from the long EY history of working with business owners and entrepreneurs. These teams support the full spectrum of private enterprises including private capital managers and investors and the portfolio businesses they fund, business owners, family businesses, family offices and entrepreneurs. Visit

About EY Family Enterprise

As trusted advisors to ambitious business-owning families, including more than 90% of the world’s top 500 family enterprises, EY teams have the experience and know-how to help the entire family enterprise — families, their family business and their family office — pursue growth opportunities while preserving values and building the family legacy. Drawing from more than 100 years of experience supporting the world’s most entrepreneurial families, EY Family Enterprise professionals are experienced in pinpointing and helping to optimize the drivers that impact family businesses’ growth and longevity, preserve wealth and culture, and solidify multigenerational legacies.