With an estimated market of over US$3b by 2024, there is ample opportunity for both the global and local private sector to play an important role in the sports industry.
“The sports event opportunity in the Kingdom of Saudi Arabia” report highlights the scope of transformation of KSA through sports, the massive opportunities available and the ways in which sports events opportunities can be turned into successful endeavors.
Key takeaways from the report
- KSA’s Vision 2030 aims at improving KSA as a breeding ground for flourishing sports events.
- From an economic perspective, developing sports offers substantial economic development potential.
- KSA is ambitiously expanding the line-up of sports events it is hosting.
- Attracting high-profile events to KSA will yield significant benefits to the country — provided it can turn these events into commercial successes.
