Jonathan Lim

CEO, Oddle

Jonathan Lim

EY Entrepreneur Of The Year – Food and Beverage Solutions

Jonathan Lim founded Oddle with the aim to redefine the F&B industry and the platform has since partnered with some of the region’s most iconic and visible restaurants.

In 2014, Oddle was built based on Jonathan’s experiences in the F&B and technology sectors amassed over the last 13 years. After opening his specialty grill restaurant, The Lawn, in 2011, he spotted distinct problem areas faced by the F&B industry and set out to solve them with the creation of Oddle. Combining empathy with technology, Oddle fills the gap in the market by providing accessible and affordable performance-driven solutions that help restaurants improve and optimize their operations through smart data and meaningful engagement.

As CEO and co-founder, Jonathan drives the business's planning, development and overall direction with his co-founders. To date, Oddle has nearly 5,000 F&B restaurants onboard its platform across Singapore, Malaysia, Taiwan and Hong Kong, including 1,500 restaurants locally.

About Oddle

Oddle is Singapore’s leading omnichannel food and beverage (F&B) technology platform that has been disrupting and redefining the F&B industry in the region.

With a mission to empower restaurants with tools to take charge of their own future, Oddle’s omnichannel platform helps restaurants deliver first-class experiences and engagements to their customers. This works by giving the restaurants and merchants access to valuable consumer data and insights, so they can be smarter and faster in driving their business sustainably and consistently into the future. Unified, all of Oddle’s products and services give merchants the important power to predict sales, for a more secure future.

Oddle provides a full technological suite of solutions that comprises e-shop, reservation system and reservation platforms, QR ordering system and payment terminal solution. Completing the ecosystem are brand enhancement services such as managed marketing services and Oddle Eats, a food discovery platform used by millions of hungry consumers in Asia.