Press release

7 Mar 2022 Singapore, SG

EY announces Liew Nam Soon as new Country Managing Partner for Singapore and Brunei, effective on 1 July 2022

Liew will succeed Max Loh, who will be retiring on 30 June 2022.

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Related topics Purpose Long-Term Value

Max Loh, current Country Managing Partner for Singapore and Brunei, to retire on 30 June 2022

SINGAPORE, 7 MARCH 2022. EY today announces that Liew Nam Soon will be appointed the new Country Managing Partner for Singapore and Brunei, effective 1 July 2022. Liew will succeed Max Loh, who has held the role since 2011. 

Liew is currently the EY Asean Regional Managing Partner – a role he has held since 2019 and will continue to retain in addition to his new appointment. As EY Asean Regional Managing Partner, he is responsible for business performance and client service across assurance, consulting, tax, strategy and transactions in 14 geographic markets, and provides strategic leadership on operations, and market and people development across the Region. He is also a member of the EY Asia-Pacific Operating Executive and the EY Global Practice Group. Prior to this, he was EY Asean Regional Markets Managing Partner and EY Asean Financial Services Managing Partner, working with a number of significant financial services institutions across Asia. ​

Liew has 30 years of extensive consulting and industry experience in retail, SMEs, corporate, investment and private banking; asset management; insurance; private equity and FinTech. This includes advising senior executives on business strategy, digital transformation, risk management and governance, regulatory compliance, M&A and managed services. He is experienced in helping businesses to leverage technology and transform to new business operating models, managing cross-border operations as well as building ecosystems and alliances across private and public sectors.

He is also passionate about championing diversity, equity and inclusion, fostering technology and innovation as catalyst for a better working world, and advocating the Asean economic growth story.

“I am honored to be selected to lead EY in Singapore. Under Max’s astute leadership, the Singapore member firm has grown to a market-leading position and I look forward to building on this strong foundation and legacy,” says Liew.

“As a Global-Asia node of technology, innovation and enterprise, Singapore is a significant market for the EY organization – not just in Asean but globally. Developing our talent and leading-edge capabilities, upholding quality and trust in the profession, and driving a laser-sharp focus on clients are some of my priorities. Coming out of the pandemic, businesses will continue to face many more complex and inter-connected challenges, including sustainability, diversity, transformation and resilience – and I am excited to be leading our teams to help clients overcome these challenges and achieve long-term value,” Liew adds.

Max Loh, Country Managing Partner for Singapore and Brunei, Ernst & Young LLP, comments:

“Nam Soon is a distinctive candidate for the role, given his strong commercial acumen, extensive industry experience and solid client relationships in the market. His deep consulting experience positions him well to connect complex business issues with the breadth of professional services that EY offers, to bring differentiated perspectives and value to clients. As a colleague and leader in EY, he is not only committed to delivering exceptional client service, but also enabling his teams to grow to their fullest potential.” 

Loh, in his 11 years as Country Managing Partner for Singapore and Brunei, has led the member firm to grow from strength to strength, in terms of its market brand and breadth and depth of capabilities. He also steered the organization through various strategic milestones, including its strategy refresh, evolving EY into a purpose-led organization, launching new capabilities in growth areas including digital, cyber, data and analytics, law, workforce advisory and strategy, as well as navigating the unprecedented uncertainties as a result of the pandemic. Loh is also EY Asean and Singapore IPO Leader, and previously double-hatted as the EY Asean Regional Managing Partner from 2011 to 2019. 

Patrick Winter, EY Asia-Pacific Area Managing Partner says:  
“Nam Soon’s experience in both the professional services and commercial sectors is a great strength to the organization. He is well-placed to take over the reins of the Singapore practice to drive growth and support clients in their business transformation as the country rebounds economically from the pandemic.”

Winter adds: “Max is an outstanding leader and has been highly instrumental to the stability and success of our Singapore practice. He will be sorely missed and we thank him for his tremendous contribution to the organization. I am confident of a smooth and seamless leadership transition.”


Notes to Editors

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Annex 1: Biographies

Liew Nam Soon 

EY Asean Regional Managing Partner

Nam Soon is EY Asean Regional Managing Partner and is responsible for business performance and client services in assurance, consulting, tax, strategy and transactions. Prior to this, he led EY Asean Markets and Financial Services. Before joining EY, he held leadership positions with Prudential, IBM, PwC and started his career with Andersen Consulting.

Nam Soon has 30 years of consulting and industry experience in financial services and technology. He has worked extensively in retail, SME, private, corporate and investment banking, as well as asset management, insurance, private equity and FinTech. 

He has deep experience in business strategy, transactions and technology transformation, governance, compliance and managed services. He leads EY teams to help clients create business value, digitally transform their businesses, focusing on sustainability and building ecosystems and alliances across different industry sectors and government. He is also a board member and advisor.

Nam Soon graduated with a BEng (Honors) from Nanyang Technological University, Singapore, and obtained his MBA from Imperial College, London. He has also attended executive leadership programs at Harvard and INSEAD.

He joined EY in 2008 and is 54 years old.

Max Loh

Country Managing Partner, Singapore and Brunei 

EY Asean and Singapore IPO Leader

Max is Country Managing Partner for Singapore and Brunei and previously, EY Asean Regional Managing Partner for many years. He leads and manages the Singapore and Brunei business and operations, providing strategic leadership on market and people development. With years of audit and business advisory experience, his clients span a broad range of industries including technology, food and beverage, construction, manufacturing, trading, hospitality, financial institutions and government concerns.

Max has been involved as an audit partner with various Singapore Exchange (SGX) listed companies, responsible for their financial statement audits and internal control reviews. He is experienced in acting as reporting accountant for companies from Malaysia, Taiwan, Indonesia, Middle East and the People’s Republic of China, listing or doing reverse takeovers on the SGX, Hong Kong Stock Exchange and Shenzhen Stock Exchange. He is also experienced in strategic planning, reorganization, risk management and business transformation projects for companies as part of their globalization and transformation efforts. 

He is an ex-Board Member and Public Accountants Oversight Committee Member of the Accounting and Corporate Regulatory Authority; and is currently a Board Member and Audit Committee Chair of Enterprise Singapore and Building & Construction Authority; Board Director of SPH Media Trust; Chairman of Competition and Consumer Commission of Singapore, President of the Singapore Council of CPA Australia, Chairman of ISCA Cares (IPC) and Council Member of the Singapore Institute of Directors and Singapore National Employers Federation.

Max Loh graduated from the National University of Singapore with Honors and is a Fellow member of the Institute of Singapore Chartered Accountants, CPA Australia and Singapore Institute of Directors.