Press release

12 Apr 2022 Singapore, SG

EY strengthens customer transformation and growth capability through the acquisition of Blackdot

The acquisition of Blackdot will strengthen EY’s customer transformation and growth capabilities.

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Sophia Mah

Media Relations Lead (Assurance, Tax, Strategy and Transactions, Growth Markets), Ernst & Young Solutions LLP

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The acquisition of Blackdot will strengthen EY’s customer transformation and growth capabilities.

Blackdot is an experienced customer consultancy that provides customer strategy, design and implementation services to assist clients achieve long lasting customer-centered growth. Founded in Sydney, Australia, in 2001 by Marty Nicholas, Blackdot has served clients globally through a network covering Australia, the UK, Singapore and Canada.

The acquisition will assist EY teams in serving clients develop and implement customer-centric growth strategies, including design, user experience, digitization, omni-channel, go-to-market and commercialization.

Founder and CEO Marty Nicholas will join the EY partnership in Australia and be based in Sydney. Sixty-four Blackdot staff will join EY globally, of which a team will join Consulting services in Singapore. Mark Taylor, Managing Director Blackdot EMEA will join the EY partnership in the UK.

Justin Greig, EY Regional Consulting Managing Partner, Oceania said:
“We are very excited to have the team from Blackdot join EY. The customer transformation capability that they bring complements our world class EY Port Jackson Partners strategy team, bringing deep growth, omni-channel, sales and marketing skills and linking perfectly with our customer research, experience, digital and data analytics capabilities. As a result, EY Australia now offers clients a market-leading set of customer and growth services spanning innovation through to successful commercial execution – and further strengthens EY transformation leadership momentum.”

On the addition to the Singapore team, Juang-Wei Mok, Head of Consulting, Ernst & Young Advisory Pte. Ltd., said:

“The addition of Blackdot’s Customer and Growth expertise comes at a critical juncture where many businesses are institutionalizing and evolving how they go to market after the pandemic.”

Marty Nicholas, CEO of Blackdot said:

“I’m genuinely excited about what joining EY will bring to our clients and people. Combining EY’s complementary strategy, technology, data, digital and people advisory capabilities with our customer and growth expertise sets us up to unlock more value faster for clients looking to transform how they go to market.

“Critically, the cultural fit with EY across all our centers has been unforced and energizing from the outset. Watching the team get behind the opportunity to help EY fulfil their ambition of building a world class customer and growth capability has been exciting. The personal and professional growth opportunities this enables for us all was unrivalled. 

“While this is a huge milestone for everyone who’s contributed to the growth of Blackdot over many years, it really does feel like the end of one great chapter and the beginning of another.” 

David Larocca, EY Regional Managing Partner and CEO, Oceania, said:

“Blackdot is a great fit for EY. We share an ambition of delivering long-term value for our clients by helping them solve complex challenges, and everything we do has people at the center. They are a great addition to our already strong customer team, and we look forward to working with them, both here in Australia and around the world.”


Notes to Editors

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This news release has been issued by Ernst & Young Advisory Pte. Ltd., a member of the global EY organization.