Cookie policy

  1. What are Web Beacons?
  2. What is a cookie?
  3. What types of cookies do we use?
  4. How to control or delete cookies
  5. Cookies that have been set in the past
  6. Changes to this Cookie Policy

 

Last updated: 11 March 2020

This website “ey.com” and the My EY portal (jointly or separately referred to as ‘the website’) use cookies, pixel tags, Web Beacons, and other web technologies such as CAPTCHA’s to improve the website’s performance, to enhance your browsing experience and to protect the website against spam robots. Certain areas of the website also use cookies to understand more about you, so we can offer you more personalized browsing experience. We use a simple counter, without storing any information on your device, to count the number of visitors who accept or decline our cookies.

You can find out more about cookies and how to manage them in the information below. You can change your cookie settings and disable some or all cookies for the website at any time at https://www.ey.com/en_tw/cookie-settings. You can also change your browser settings so that cookies cannot be placed on your device.

If you have any questions in relation to the cookies we use please contact us.


 

What are Web Beacons?

EY occasionally advertises on third-party web sites. As part of our effort to track the success of our advertising campaigns, we may at times use a visitor identification technology such as “web beacons”, or “action tags”, which count visitors who have come to the website after being exposed to an EY banner ad on a third-party site. We do not use this technology to access your personal information and it is only used to compile aggregated statistics about visitors who come to the website to gauge the effectiveness of our ads.

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What is a cookie?

A “cookie” is a technology that allows the website to store tokens of information (an “identifier”) in your browser used by the website while you are on the website. Cookies are then sent back to the website on each subsequent visit, or to another webpage that recognizes that cookie. Cookies are used in order to make the website work, or to work more efficiently, as well as to provide information to the owners of the website.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited the website before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.

When landing on the website, you have been given the opportunity to accept cookies used on the website, to accept certain categories of cookies and decline others, or to decline all cookies. If you have accepted our use of some or all cookies, the following information relates to cookies used on the website only. Please note that any consent to accept or to decline cookies is limited to the ey.com website and the My EY portal only and not to other local EY sites or any other pages, which may be hyperlinked to our website or portal. For more information on cookies used by those websites, please refer to the specific privacy notice or cookie policy on those websites. If you have any questions please contact us

There are two broad categories of cookies:

  • First party cookies, served directly by us to your device.
  • Third-party cookies, which are served by a third party on our behalf.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are “session cookies”, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are “permanent cookies”, meaning that they survive after your browser is closed. They can be used by the website to recognize your computer when you open your browser and browse the Internet again.

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What types of cookies do we use?

The website uses the cookies that perform four functions, as classified below:

  • Essential/strictly necessary cookies, which are essential to the functioning of the website.
  • Performance cookies, which help us measure the website’s performance and improve your experience. In using performance cookies we do not store any personal data, and only use the information collected through these cookies in aggregated and anonymised form;
  • Functionality cookies, which allow us to enhance your experience (for example by remembering any settings you may have selected);
  • Advertising/targeting cookies, which we use to track user activity and sessions so that we can deliver a more personalized service, and (in the case of advertising cookies) which are set by the third parties with whom we execute advertising campaigns and allow us to provide advertisements relevant to you; and
  • Social media cookies, which allow you to share content on social media channels, such as Facebook and Twitter.

In addition, we also utilise cookies on certain pages of the website to communicate with third party data suppliers in order to extrapolate your digital behaviour. This help us to understand and target more relevant advertising in the future. The information we receive is all aggregate and anonymous, but will include statistics such as demographics, online behaviour, product interests and lifestyle. Targeting and tracking cookies are provided via trusted third party suppliers. Should you require more information regarding our suppliers and how these cookies operate please contact us.

The website deploys the following cookies:

Cookie provider Name of cookie Purpose of cookie Type of cookie Duration of cookie
Adobe Analytics AMCV_###@AdobeOrg Identifies the same visitor across different Marketing Cloud Solution. First party 2 years
Adobe Analytics AMCVS_###@Adobe.Org Cookie used to detect new sessions for getting the visitor ID cookie AMCV_###@AdobeOrg. The value is a 0 or 1. First party Current session
Adobe Analytics demdex The demdex cookie contains the demdex ID, which is generated by the DCS. Third party 180 days
Adobe Analytics s_cc This cookie is set and read by the JavaScript code to determine if cookies are enabled (simply set to "True").  First party Current session
Adobe Analytics s_sq This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the user. First party Current session

Adobe Target

mbox A cookie used to keeps a number of values (session ID, pc ID, check and disable) to manage how visitors experience Target campaigns. First party 2 years
Brightcove _bc_uuid Unique identifier of the visitor. Third party 15 years
Brightcove _ga Used to store the Client ID for tracking purposes. Third party 2 years
Brightcove _gid Used to distinguish users. Third party 24 hours

Demandbase

IUUID

Used for performance and optimization of Demandbase data and reporting.

Third party persistent

2 years

Demandbase

TUUID

Used for analytics and advertising services provided by Demandbase.

Third party persistent

2 years

Doubleclick id DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. Third party 2 years
Dun & Bradstreet D41ID Contains a GUID that uniquely identifies that individual in our cloud-based cache. Third party persistent 1 year
Dun & Bradstreet D41IDT Contains a “transaction ID” that is used to group all events originating from a single pixel fire event. Third party Session Session
EY cookiePolicy Used to determine visitor's cookie consents. It can carry on either consent for all cookies or for selected cookie categories. First party

3 months if consent given for selected cookie categories

1 year if consent for all

EY cookiePolicyChecksum Used to check if cookie policy has changed since the user has accepted cookie policy. First party

3 months if consent given for selected cookie categories

1 year if consent given for all

EY cookieGroupChecksum Used to check if cookie groups have changed since the user has given consent. First party

3 months if consent given for selected cookie categories

1 year if consent given for all

EY cookieToRemove Used to list cookies which should be removed. First party 1 minute
EY XSRF-TOKEN A temporary token obtained on the website that enables the user to submit a contact form and prevents cross-site scripting which is a security vulnerability. First party Current session
EY eyup_<artice-page-name> A cookie used to remember that upvote was performed by the visitor on the given page. Name of the cookie equals to the name of page upvote was clicked. First party 1 year
EY BaseCountry Country the existing user belongs to. Geolocalization of the visitor. First party 1 day
EY Country An EY country website selected by the user. First party 180 days
EY Locale A language for the selected country. First party 180 days
EY LocationSelector A flag which indicates if the location selector has been used. First party 180 days
EY Org Organization the existing user belongs to.  First party 180 days
EY recentSearches Recent searches of the user. Website uses this information to present user's recent searches in the search box. First party 12 days

Microsoft Bing Ads

MR

Analytics cookie that's used to pass user action information to the Bing advertising network.

Third party

180 days

Microsoft Bing Ads

MUID

Used widely by Microsoft as a unique user ID. This bing.com cookie enables tracking by synchronising the ID across many Microsoft domains.

Third party

390 days

Microsoft Bing Ads

MMUIDB

This cookie registers data about you from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.

Third party

390 days

Facebook

_fbp

This cookie is used to provide you with more relevant advertising across Facebook.

First party

90 days

Facebook

fr

This cookie is used to provide you with more relevant advertising across Facebook.

Third party

90 days

Vuture intEmailHistoryId Used to identify a unique visitor as they click onto the site from a newsletter to which they have subscribed with articles from the site. The cookie records the pages visited on the site and time spent on the page. Third party persistent 1 year
Wirewax player wirewax-player-impressions Latest videos played on the page. First party 2 years
Wirewax player _ga Used to store the Client ID for tracking purposes. Third party 2 years
Wirewax player mp_#####_mixpanel Identify who user is for tracking purposes. Third party 1 year
Wirewax player optimizelyEndUserId Stores unique optimizely identifier. It's a combination of a timestamp and random number. No other information about visitor is stored inside. Third party 10 years

Marketo

_mkto_trk

This allows a website to track visitor behaviour on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form.

First party

2 years

Linkedin

BizoID

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

Third party

180 days

Linkedin

BizoData

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

Third party

180 days

Linkedin

BizoUserMatchHistory

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

Third party

180 days

Linkedin

BizoNetworkPartnerIndex

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

Third party

180 days

Linkedin

UserMatchHistory

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

Third party

30 days

Linkedin

U

Used by LinkedIn Insight Tag for Browser Identifier

Third party

90 days

Linkedin

li_sugr

Used by LinkedIn Insight Tag for Browser Identifier

Third party

90 days

Linkedin

lang

Session-based cookie used for Sign-in with Linkedin and/or for Linkedin follow feature

Third party

Session

Linkedin

bscookie

Secure Browser Cookie

Third party

2 years

Linkedin

bcookie

Cookie used for Sign-in with LinkedIn and/or for LinkedIn follow feature

Third party

2 years

Linkedin

lidc

Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature

Third party

1 day

Google

_gcl_au 

Used as a conversion linker tag in web and AMP containers that can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains for Google Adsense

First party

Impressions - 14 days; Clicks - 30 days

Google

_gcl_dc 

Used as a conversion linker tag in web and AMP containers that can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains for Google Campaign Manager

First party

Impressions - 14 days; Clicks - 30 days

Google

IDE

Advertising cookie on non-Google sites.

First party

Impressions - 14 days; Clicks - 30 days

StackAdapt sa-user-id Random Identifier for user identification Third party 1 year
StackAdapt sa-user-id-v2 Random Identifier for user identification (newer version of ID) Third party 1 year
Adobe Analytics s_ecid The s_ecid cookie contains a copy of the Experience Cloud ID (ECID) or MID. The MID is stored in a key-value pair that follows this syntax, s_ecid=MCMID First party 2 years

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How to control or delete cookies

You have the right to choose whether or not to accept cookies and we explain how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of the website.

You can change your cookie settings for at any time at https://www.ey.com/en_tw/cookie-settings.

As an alternative, you can block all cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you accept some or all cookies on this website you still have the option of setting your browser to notify you when you receive a cookie, so that you may determine whether to accept it or not.

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Cookies that have been set in the past

If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set; however, we will stop using the disabled cookie to collect any further information. 

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Changes to this Cookie Policy

We will occasionally update this Cookie Policy to reflect changes in our practices and services. When we post changes to this Cookie Policy, we will revise the “Last updated” date at the top of this Cookie Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes on the website. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Policy or any of our other policies.

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