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CFO overview - Ernst & Young - Global

What role do you aspire to as the next step in your career?

Shown: Percentage of respondents to The DNA of the CFO survey
Base: All respondents (669 CFOs across Europe, the Middle East, India and Africa)

Career paths for the EMEIA top 100

Role before moving to the Group CFO position.
EMEIA CFOs of Fortune 500 companies.

Stepping stones of the EMEIA top 100

Proportion of serving CFOs at the largest companies with non-executive roles in 2002 and 2012

Last executive role for the CFO class of 2002

Our CFO program

What it means for the CFO to excel

We believe these six segments cover the core elements of the CFO's role. Explore these to access insights relevant to each.

  1. Trusting the numbers
  2. Providing insight
  3. Getting your house in order
  4. Funding organizational strategy
  5. Developing business strategy
  6. Communicating to the external marketplace

Our program seeks to provide insight and guidance on aspects of interest to CFOs, and future finance leaders, as they seek to develop themselves, their teams and learn from others within their community.

1 Ensuring decisions
are grounded in sound
financial criteria

CFO competencies

Core skills

  • Taking a commercial view in partnership with the business
  • Identifying commercial, financial and economic risks from business propositions
  • Establishing profitability of business propositions
  • Providing robust but constructive challenge to business stakeholders
  • Communicating clearly the financial implications of proposals

Core knowledge

  • Knowledge of the organization's business
  • Detailed knowledge of products/service lines
  • Awareness of the market and commercial environment
  • Knowledge of investment appraisal
  • Knowledge around approaches to profitability analysis

Key experiences

  • Business case appraisal
  • Benefits tracking and realization
  • Experience in pricing and profitability analysis
  • Cost management
  • Planning and forecasting

Key relationships

  • Chief Executive Officer/Chief Operating Officer
  • Business unit heads
  • Heads of key support functions: Risk, IT, Operations, HR, Marketing and Sales
  • Finance business partners
  • Audit Committee
Related insights
CFO and beyond - Possibilities and pathways outside finance
Appetite for CFO experience on boards is big and getting bigger. This study addresses the reasons why, and what it takes to make a successful non-executive director.
Drought or drowning? Cash challenges for CFOs
Many companies are struggling to maintain liquidity. Others are stockpiling cash like never before. CFOs are facing new strategic and operational challenges.
What lies beneath? The hidden costs of entering rapid-growth markets
The opportunities in rapid-growth markets are undeniable. So too are the risks. Where others see primarily opportunity, the CFO must spot complexity — the costs both manifest and hidden.

The CFO's role:

close

2 Providing insight
and analysis to
support senior managers

CFO competencies

Core skills

  • Communicating financial information effectively
  • Assessing drivers of profitability
  • Identifying and communicating areas of risk
  • Forecasting future performance based on knowledge of past performance
  • Identifying corrective action where required

Core knowledge

  • Knowledge of the organization's business
  • Detailed knowledge of products/service lines
  • Awareness of market trends, risks and issues
  • Knowledge of key performance indicators (KPIs) in relation to the strategic plan
  • Business performance management
  • Knowledge of competition performance

Key experiences

  • Financial planning and reporting
  • Accounting and reporting for projects and other non-recurring initiatives
  • Experience in identifying non-financial drivers of financial performance
  • Experience of identifying issues and corrective actions
  • Operating at executive level
  • Markets trends analysis

Key relationships

  • Chief Executive Officer/Chief Operating Officer
  • Business unit heads
  • Heads of key support functions: Risk, IT, Operations, HR, Marketing and Sales
  • Finance business partners
  • Strategy Director
  • Corporate Development Officer
Related insights
Drought or drowning? Cash challenges for CFOs
Many companies are struggling to maintain liquidity. Others are stockpiling cash like never before. CFOs are facing new strategic and operational challenges.
CFO and beyond - Possibilities and pathways outside finance
Appetite for CFO experience on boards is big and getting bigger. This study addresses the reasons why, and what it takes to make a successful non-executive director.
Managing performance through famine and feast: The CFO's role as an economic advisor
CFOs who understand the true correlation between cost and value - the basic economics of the organization - are the real "business partners".
CFO perspective: The Eurozone and the CFO
Provides an overview of actions we think CFOs should consider as they prepare for conditions in the Eurozone.

The CFO's role:

close

3 Leading key initiatives
in finance

CFO competencies

Core skills

  • Leadership skills to drive change in finance
  • Setting and communicating the vision and strategy for finance
  • Engaging with business stakeholders to determine the appropriate role for finance
  • Bringing together disparate stakeholders within finance and the business
  • Sponsoring delivery of major change in the finance function

Core knowledge

  • How finance should be organized to deliver value to the business
  • Finance processes and implications for the operating model
  • The components of the finance operating model and the interdependencies
  • Finance systems and implications for change
  • Drivers of cost and value in finance

Key experiences

  • Delivery of major change in finance
  • Finance process improvement
  • Designing changes to finance operating models
  • Involvement with delivery of finance systems
  • Engaging with internal customers around service delivery transformation

Key relationships

  • Chief executive officer
  • Business unit heads
  • Heads of key support functions: IT, Marketing, Risk, Operations, HR
  • Senior finance managers
  • Business unit finance teams
Related insights
A new era of global risk and uncertainty
In today’s new era of tax controversy, CFOs must ensure that tax risks are brought to the attention of the management team.
Drought or drowning? Cash challenges for CFOs
Many companies are struggling to maintain liquidity. Others are stockpiling cash like never before. CFOs are facing new strategic and operational challenges.
CFO and beyond - Possibilities and pathways outside finance
Appetite for CFO experience on boards is big and getting bigger. This study addresses the reasons why, and what it takes to make a successful non-executive director.
Finance forte: the future of finance leadership
A study of the future of the Group CFO role and what candidates, incumbents and the board need to do to keep up.

The CFO's role:

close

4 Funding, enabling
and executing strategy

CFO competencies

Core skills

  • Funding the organization's operations
  • Prioritizing investments
  • Developing strategic plans to achieve corporate goals
  • Understanding the key value drivers
  • Turning strategic plans into operational plans and targets (including defining KPIs)
  • Designing the implementation program
  • Monitoring progress against strategy

Core knowledge

  • Capital management
  • Project financing
  • Financial risk management
  • Operational risk management
  • Strategic and operational planning
  • Performance management systems
  • Program management
  • Change management

Key experiences

  • Involvement in determining funding requirements
  • Securing funding for operations and major projects
  • Management of working capital
  • Implementing financial risk management strategy, e.g., interest rate, foreign exchange and market risk
  • Developing strategic plans
  • Managing large and complex improvement/change programs
  • Managing a merger or acquisition

Key relationships

  • Chief executive officer/chief operating officer
  • Business unit heads
  • Risk director
  • Operations director
  • External funding providers
  • Key investors
  • Treasurer
Related insights
Drought or drowning? Cash challenges for CFOs
Many companies are struggling to maintain liquidity. Others are stockpiling cash like never before. CFOs are facing new strategic and operational challenges.
Capital Insights
Get analysis, trends and commentary around managing capital in the current economic and regulatory environment, as well as first-hand insights from business leaders.
CFO perspective: the rise of the cross-border transaction
Explores how CFOs can drive cross-border mergers and acquisitions to make a major contribution to their organization's long-term growth.

The CFO's role:

close

5 Developing and defining
organizational strategy

CFO competencies

Core skills

  • Translating corporate goals into a clear strategy
  • Identifying financial and risk issues in relation to corporate strategy
  • Delivering a workable strategic plan within known constraints
  • Thinking creatively/ conceptually strong
  • Analyzing portfolio of opportunities
  • Visionary/story-teller ability to build trust and motivate people
  • Effectively communicating financial and risk issues to C-suite colleagues
  • Providing robust financial challenge at C-suite level

Core knowledge

  • Strategic and operational planning
  • Knowledge of the organization's business
  • Detailed knowledge of products/service lines
  • Business model design
  • Scenario planning
  • Good overview of the industry structure and challenges
  • Strategic frameworks and theory
  • Awareness of the market and commercial environment
  • Aware of industry and organization risk profile
  • Awareness of IT as an important business enabler

Key experiences

  • Strategy development
  • Development and implementation of business plans
  • Monitoring achievement of plans and targets and taking corrective actions where required
  • Operational and financial risk management
  • Product and market development

Key relationships

  • Chief executive officer
  • Chief operating officer
  • Business unit heads
  • Chief information officer
  • Risk director
  • Marketing director
  • HR director
  • Strategy director
  • Corporate development officer
Related insights
This time it’s personal: from consumer to co-creator
Marketing, social media and digital may seem a long way from the CFO’s office, but these worlds are converging. We explore.
The DNA of the CFO: a study of what makes a chief financial officer
This study provides insight into what it is to be a CFO today, exploring their aspirations, relationships and what makes them unique.
CFO and beyond - Possibilities and pathways outside finance
Appetite for CFO experience on boards is big and getting bigger. This study addresses the reasons why, and what it takes to make a successful non-executive director.
Drought or drowning? Cash challenges for CFOs
Many companies are struggling to maintain liquidity. Others are stockpiling cash like never before. CFOs are facing new strategic and operational challenges.

The CFO's role:

close

6 Representing the
organization to
external stakeholders

CFO competencies

Core skills

  • Clearly communicating performance
  • Providing perspectives on performance relative to main competitors
  • Understanding main value drivers/key KPIs and initiatives to improve them
  • Communicating positively about management of key risks
  • Taking a forward looking view
  • Anticipating and responding to questions from media, analysts and investor community
  • Responding positively to issues raised by industry regulators

Core knowledge

  • The organization's business and its industry
  • The organization's products/service lines
  • The market and commercial environment
  • The impact of local, regional and global economies on financial performance
  • Technical accounting to supervise financial statements

Key experiences

  • Preparing financial information for external publication and communication to the capital markets
  • Dealing with parties external to the organization
  • Engaging with media
  • Managing relationships with external auditors
  • Managing resolution of key accounting and control issues

Key relationships

  • Chief executive officer
  • Chairman
  • Executive and non-executive boards
  • Other key governance committees (e.g., audit, remuneration)
  • External auditors
  • Media and investor relations
  • Regulators
Related insights
Drought or drowning? Cash challenges for CFOs
Many companies are struggling to maintain liquidity. Others are stockpiling cash like never before. CFOs are facing new strategic and operational challenges.
Back seat or center stage? CFOs and the media
Media engagement beyond financial reporting and print media – the reported comfort zone of CFOs – is likely to be an increasing reality for a growing number of finance leaders. This report addresses the CFO's role in relation to the media.
A tale of two markets: telling the story of investment across developed and rapid-growth markets
How do you tell a tale of two markets? This report explores the role of the CFO in balancing investments across developed and rapid-growth markets and the way in which the CFO communicates this balance to investors.
Reporting magazine
Reporting magazine brings together a range of insights and ideas which we hope will interest and inform business executives involved in reporting in its broadest sense.

The CFO's role:

close


The CFO of today

The DNA of the CFO: a study of what makes a chief financial officer

This study, based on finance leaders in Europe, the Middle East, India and Africa, provides insight into what it is to be a CFO today, exploring their aspirations, relationships and what makes them unique.

The average CFO

  • Male, aged 42 years and eight months
  • Considers five years and 10 months to be the appropriate tenure
  • Highly educated with a finance degree, MBA or chartered accountancy qualification
CFO: staging post or career destination?

Explore the full report or get the highlights by downloading our
At a glance guide.

Also available:


Performing as a CFO

The Master CFO Series

A collection of studies on particular events and experiences that CFOs encounter as part of their role.

coffee beansDrought or drowning?

Many companies are struggling to maintain liquidity. Others are stockpiling cash like never before. CFOs are facing new strategic and operational challenges. We explore strategies to tackle them.
View online or download the
At a glanceguide.

A tale of two markets

How do you tell a tale of two markets? This report explores the role of the CFO in balancing investments across developed and rapid-growth markets and the way in which the CFO communicates this balance to investors.
View online or download the
At a glanceguide.

What lies beneath?

The opportunities in rapid-growth markets are undeniable. So too are the risks. Where others see primarily opportunity, the CFO must spot complexity — the costs both manifest and hidden.
View online
or download the
At a glanceguide.

Back seat or center stage?

Media engagement beyond financial reporting and print media – the reported comfort zone of CFOs – is likely to be an increasing reality for a growing number of finance leaders. This report addresses the CFO's role in relation to the media.
View online
or download the
At a glanceguide.


The CFO of tomorrow

CFO and beyond

Appetite for CFO experience on boards is big and getting bigger. This study addresses the reasons why, and what it takes to make a successful non-executive director.

Proportion of serving CFOs at the largest companies with non-executive roles in 2002 and 2012
Last executive role for the CFO class of 2002

Explore the full report or get the highlights by downloading our
At a glanceguide.

Read this article from The Wall Street Journal on the growing demand for CFO experience on boards.

 

Finance forte: the future of finance leadership

A study of the future of the Group CFO role and what candidates, incumbents and the board need to do to keep up.

Stepping stones of the EMEIA top 100
Routes to the top - career paths of the EMEIA top 100

Explore the full report or get the highlights by downloading our
At a glance guide.

cfo-insight.com

cfo-insight.com
Watch Jay Nibbe, EMEIA Markets Leader, Ernst & Young, discuss the evolving role of the CFO on cfo-insight.com - proudly sponsored by Ernst & Young.

CFO Webcast

CFO webcast archive- Now Available. With CFOs of AOL Inc, Take-Two Interactive
Watch the webcast or download the summary that fellow CFOs say is "Concise and exactly on point."

Contacts

For further information on any of this material, or on our broader program of investment in CFOs, please contact:

Emma Dowding
CFO program lead for EMEIA
+44 (0) 20 7980 0152

Robert Brand
CFO program lead for the Americas
+1 201 872 5692

Sarah Buerckner
CFO program lead for Asia-Pacific
+852 2846 9888

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