Talita Setyadi
Founder & Director, PT Tekindo Boga Lestari (BEAU Bakery)
EY EWW Indonesia Class of Winners 2018
BEAU Bakery’s inception in 2015 was met by some hardships. Within its first 18 months, Talita’s business struggled with high-rent price, low retail activity, and economic recession.
At the end of 2015, she had to rely on her own governance to bring the company’s focus
back to its vision and mission. Talita went on to tailor a menu to reflect BEAU’s passion for innovation, originality and focus on being ahead in the industry.
In the future, she aims to open international accredited culinary schools in Indonesia
to keep up with the industry’s demand for skilled chefs and bakers, innovation and
operational standards. Her prime concern in starting a business was the low level of
education amongst the Indonesian “chef” and “baker” professions. Instead of distrust
and control over recipes and intellectual property, Talita decided to implement a company culture based on sharing and mentorship.