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Susan Chong

EY World Entrepreneur Of The Year™ 2023 Judge

Founder and President, Greenpac Pte Ltd., Singapore

Susan was ahead of the pack with her vision for sustainable packaging.

Photographic portrait of Susan Chong

When Susan Chong first launched sustainable packaging company Greenpac in 2002, she would cold-call potential customers only to be told they were less concerned about the environment than keeping the cost of their packaging as low as possible. Susan persisted, growing Greenpac from a one-woman startup into Asia's market-leading Economic Forum for leadership in the circular economy.

Susan worked hard to explain her innovative vision of sustainable packaging to clients. She was passionate about turning the industrial packaging industry green by using environmentally friendly materials and reducing waste. A breakthrough came when Greenpac re-engineered wooden pallets for packing, using a special durable and lightweight timber, obtained from sustainable plantations. This offered customers considerable savings as well as a sustainable material with less waste. Susan now heads a thriving multimillion-dollar company with a team of 230 people. Greenpac provides customized packaging for some of the largest Fortune 500 companies in aviation, defense and biotechnology.

She currently sits on the Boards of National Environment Agency, SkillsFuture Singapore Agency, Gardens by the Bay, Singapore Institute of Management, and Singapore Business Federation Foundation.

Susan was awarded an EY Entrepreneur Of The Year 2014 Award by the EY member firm in Singapore.