The EY Europe Attractiveness Survey draws on two main sources:
1. The EY European Investment Monitor (EIM)
Our evaluation of FDI in Europe is based on the EY EIM. This proprietary database helps us to track projects announced in 2025 across 47 countries. The database tracks the FDI projects that have resulted in the creation or the expansion of facilities and jobs.
The EY EIM database focuses on investment announcements, the number of new jobs created and, where identifiable, the associated capital investment. Projects are identified through the daily monitoring of more than 10,000 news sources. The EY EIM database shows the reality of investment in manufacturing and services by foreign companies across the continent.
The following categories of investment projects are excluded from the EY EIM: M&A and joint ventures (unless these result in new facilities or new jobs being created); license agreements; retail and leisure facilities; hotels and real estate; utilities; extraction activities; portfolio investments (pensions, insurance and financial funds); factory and other production replacement investments; and nonprofit organizations.
2. The perception survey
This study examined Europe’s perceived attractiveness via an anonymous online survey of international decision-makers. We define attractiveness of a location as a combination of image, investor confidence and the perception of a category or area’s ability to provide the most competitive benefits for FDI.
Field research was conducted by FT Longitude from 11 February to 30 March 2026, based on a representative panel of 500 senior corporate executives (C-suite or C-1 roles). Only individuals who are involved in, or in charge of, their organization's decisions about establishing or expanding operations were included in the survey. The survey panel's demographics were based on the most recently available FDI data (2024).
The survey aimed to cover a representative sample of investors into Europe by geography, industry grouping and company size. Approximately 60% of respondents work for companies headquartered in Europe, and 40% for companies headquartered elsewhere. Respondent companies operate across six broad sector categories and are distributed across a full spectrum of company size (by turnover).
This study also examined Europe’s perceived attractiveness to private equity investors via an anonymous survey of senior decision-makers at PE firms. Field research was conducted by FT Longitude from 19 February to 19 March 2026, based on a panel of 200 senior PE professionals. Respondents included C-suite and C-1 decision-makers, including managing partners, managing directors and other senior investment-focused personnel. The survey aimed to cover a representative sample of PE investors into Europe by geography and organization size. 50% of respondents work for organizations headquartered in Europe, and 50% for organizations headquartered outside Europe. The geographic spread of respondents was informed by EY European Investment Monitor data. Respondent organizations represented a range of sizes as measured by assets under management.