China opportunities

How do businesses grow in the world’s second-largest economy? We look at China’s key domestic and multilateral development initiatives.


Our latest thinking

EY Greater China FY25 Environmental, Social and Governance Report

With the fifth Environmental, Social and Governance (ESG) report published by the EY Greater China Region, we present our mission, values and commitment, as well as key initiatives and outstanding performance in the ESG area.

Exploring cross-border elderly care in the GBA — Innovation and integration

As the global population ages, three jurisdictions within the Guangdong-Hong Kong-Macao Greater Bay Area collaborate to build an interconnected elderly care ecosystem. Amidst the rise of the silver economy, how can enterprises seize the business opportunities and expand into this blue ocean?

How do entrepreneurs in the Greater Bay Area achieve sustainable development for their families and businesses?

Greater Bay Area (GBA) entrepreneurs’ main concern is how to achieve sustainable development in their family and business performances under an environment with constant emerging disruptions.

Ivy Sun + 1

How are family businesses in China planning for succession?

Succession planning is a challenge for any family business. In China, there are also cultural implications to manage.

Financial and Currency Connect: Development and prospect

The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is one of the regions with the highest degree of openness and economic vitality in China. Only by further strengthening regional financial integration and building an integrated financial system and infrastructure, the allocation of resources can be optimized, and the ability of the GBA to provide financial services to the real economy can be enhanced.

Technology and Data Connect: Digitization opportunities, security challenges and response strategies

Ensuring effective data governance and data security is the prerequisite of fostering economic integration among the Greater Bay Area (GBA) as well as the cross-strait three regions.

ESG Connect: Current landscape and recommendations for ESG disclosure in the Greater Bay Area

The topic of ESG is gaining momentum around the globe, and without exception in the Greater Bay Area.

Infrastructure Connect: A joint new era for Hong Kong and Shenzhen

Transport infrastructure plays a critical role in facilitating economic development. This article explores the Government’s transport infrastructure development vision and strategies in the Greater Bay Area (GBA), focusing on Hong Kong and Shenzhen.

How the pandemic has impacted China’s travel retail sector?

Ernst & Young Advisory Services Limited (EY) and iClick jointly published this whitepaper on China travel shopper trends to unveil the challenges and opportunities for the travel retail sector under the context of COVID-19.

Health Connect: Overview of biomedical infrastructure and policies in 11 cities of the Greater Bay Area

Promoting the development of the Biomedicine industry is of great significance to China’s realization of a strong technological power and a healthy China strategy.

Talent and Entrepreneur Connect: Talent steers your journey in the future international innovation and technology hub

The Outline Development Plan (“the Outline”) for the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) delineates the blueprint for the GBA’s future development and fosters close partnerships among the nine cities and two special administrative regions within the GBA. The associated policy supports provide new propulsion for further expansion into this vast market and enablement to leverage the GBA as a world-class innovation and technology hub.

How the Greater Bay Area is fostering connectivity and expanding its comparative advantage as a city cluster

Policies on opening up markets, technology and innovation, infrastructure, and resource mobility will create new growth engines.

How international cooperation can be achieved along the Belt and Road

Third-party market cooperation is an innovative model for boosting construction and achieving mutually beneficial results through collaboration.