Effie has been helping financial institutions grow in a fast-changing landscape by providing integrated and customized services ranging from strategy and transformation, risk management, performance improvement, to technology.
Having graduated from the Shanghai University of Finance and Economics and obtained an MBA degree from the Schulich School of Business of York University in Canada, she is a fellow of the Chinese Institute of Certified Public Accountants and a Canadian Certified Management Accountant.
How Effie is building a better working world
Effie is one of the leading partners who helps expand EY FinTech and innovation financial services in the Asia-Pacific area and Greater China region.
With extensive and in-depth experience, she is instrumental in driving the development of new technologies and capabilities in the financial sector. She dedicates her efforts to creating remarkable client experience by collaborating with and influencing financial institutions in exploring new business models with ground-breaking solutions to achieve business excellence and gain competitive edge in the market.