Consumer facing companies must shift their focus from protecting what they have, to creating what they need to become. The time to act is now.

Andrew Cosgrove

EY Global Consumer Knowledge Leader & Lead Analyst

Consumer futurist. Strategist with global FMCG experience. Storyteller. Photographer. Father.

An accomplished thought leader, Andrew is the EY Global Consumer Knowledge Leader & Lead Analyst.  He is responsible for driving the EY perspective on the sector, identifying emerging company strategies and business models, and pinpointing the strategic choices companies need to make today.

Andrew has more than 20 years of industry experience, including strategy and consulting roles at a leading global food company and a leading management consulting firm.

He is a frequent speaker at industry and EY events including the Consumer Goods Forum Global Summit and Future Leaders' Program, World Retail Congress, GMA Leadership Forum, and Consumer Analyst Group Europe. Andrew's perspectives on the market are quoted in publications including the Financial Times, Wall St Journal and Just-Food.com. He is co-author of Managing Profitable Growth in Emerging Markets: Scaling the Tail.

Andrew has an MBA from London Business School.

How Andrew is building a better world

“In my experience, the harder it becomes to imagine the future, the more advantage there is for the few who are able to shape the future. This is something I’ve been helping consumer-facing clients with. At week-long hack events in Shanghai, Berlin, Los Angeles, London and Mumbai, we’ve been bringing together a diverse group of industry leaders, futurists, and EY professionals to imagine what the world of the future consumer might be like.

One aim is to challenge the ideas and preconceptions that have shaped the consumer and retail industries for decades, so we can help companies explore entirely new paradigms — and, importantly, understand where value will be created, and how they  need to change.”

Andrew's latest thinking