Strategy consulting

In this transformative age, CEOs and business leaders are tasked with achieving maximum value for their organization’s stakeholders. We challenge assumptions to build and deliver strategies that help improve profitability and long-term value.

What EY-Parthenon can do for you


Leading companies are taking big, transformative steps, redefining their purpose, embarking on end-to-end digital transformations and learning how to achieve disruptive innovation in a rapidly shifting market environment.

We have the breadth of perspectives and depth of experience to provide strategic advice to help achieve optimal — and sustainable — results.

We create a custom approach tailored to each client’s unique situation and bring extensive business and sector experience with tested analytical techniques. As experienced advisors to the C-suite, EY-Parthenon helps you answer:

  • How can I seize growth opportunities and competitive advantage?
  • What are the appropriate revenue and profitability targets for my business?
  • How can I better anticipate and adapt to digital transformation?
  • Can I use an M&A strategy as an accelerant to achieve profitable growth goals?
  • When is a divestiture best for my long-term value?
  • How can I build and secure liquidity, managing the impact of disruption between finance and operations?
  • How can I win the competition for capital?

EY-Parthenon

Get perspectives on corporate, transaction and turnaround strategy.

Our latest thinking

A three-day training program on valuation techniques across different asset classes given by leading valuation experts

During this comprehensive training program, you will have the opportunity to learn from esteemed valuation experts, who will cover a wide range of relevant valuation topics and share practical case studies.

07 Oct 2025 Luxembourg, LU

Fund tokenization: it’s time to unlock new opportunities for investors and fund managers

As the demand for innovative financial products and services continues to grow, fund tokenization is emerging as a transformative force in the investment landscape, creating new growth opportunities for fund managers. Two years after the Calastone report, this shift seems to be particularly relevant in Luxembourg, where the 2025 EY Global Wealth Management Research highlighted that 55% of investors prioritize a diverse selection of investment products and services when choosing a primary wealth management provider. In contrast, across Europe, the main factor influencing the choice of a primary wealth management provider is investment performance (54%), followed by the range of investment products and services (49%). Luxembourg’s stronger focus on product and service diversity may be driven by its position as a global financial hub, attracting an international clientele with complex and varied financial needs.

02 Jul 2025 Romain Swertvaeger +1

L’IA au service d’un développement durable plus rapide

À une époque où la durabilité n’est plus une option mais un impératif stratégique, les organisations se tournent vers des technologies innovantes pour faire progresser leurs initiatives ESG. Un récent sondage EY , mené auprès de dirigeants, révèle que 54 % des PDG accordent aujourd’hui une importance croissante au développement durable, comparé aux années précédentes. Ces derniers reconnaissent le rôle de l’IA générative (Gen AI) comme une force de transformation et un véritable moteur pour les initiatives en matière de durabilité. Plusieurs cas d’usage concrets en témoignent d’ores et déjà.

21 May 2025 Vanessa Müller +1

How investment fund managers can seamlessly align digital resilience with delegation oversight 

On 9 April 2025, the CSSF published Circulars 25/881, 25/882, and 25/883, accompanied by a clarifying communiqué. These developments have drawn considerable attention across Luxembourg’s financial sector for their impact on information and communication technology (ICT) risk management, DORA implementation, and third-party oversight. Collectively, they represent a substantial step toward regulatory coherence and stronger digital resilience.

20 May 2025 Jens Schmidt +1

The five habits of successful Geostrategists

All companies are shifting strategies to adapt to geopolitical risk. Here is how to invest more efficiently and strategically than your competitors. Read more.

Mergers and acquisitions (M&A): Keys to a clean integration

The success of a transaction does not only rely on financial criteria. It also depends on the acquirer's ability to effectively integrate the target into its operations while maximizing synergies and considering essential human dimensions.

23 Mar 2025 Brice Lecoustey +1

Growing enthusiasm propels digital assets into the mainstream

A joint survey by EY-Parthenon practice and Coinbase reveals rising investor enthusiasm and adoption of digital assets, driven by regulatory clarity and innovation.

18 Mar 2025 Prashant Kher +1

How do CEOs chart a path to growth when the map keeps changing?

As cautious CEOs navigate trade wars and tariffs, strategic leaders can use M&A as a long-term value driver. Read more.

21 Jan 2025 Andrea Guerzoni +2

Top 10 opportunities for technology companies in 2025

Technology companies are at a pivot point and transformation is at their fingertips if they act on these top 10 opportunity recommendations from EY in 2025.

18 Dec 2024 James Brundage +2

Asset Servicers: The challenge with DORA

In response to the challenges imposed by the DORA Regulation, as from 17 January 2025, asset servicers in Luxembourg will need to balance the demands of regulatory compliance with operational challenges. It is essential for these entities to find a balance suited to their size or dependencies in order to ensure their resilience and future success.

29 Oct 2024 Karim Bouaissi

How an American city tackled a major budget gap

When the City of Milwaukee had exhausted its options, EY-Parthenon teams helped it find ways to balance the budget and avoid bankruptcy. Learn more.

06 Sep 2024

How the tower sector is contributing to the European economy

Independent TowerCos will continue to play a significant role, underpinning modern European digital economies for the long term. Learn more.

01 Aug 2024 Olivier Wolf +1

How global business leaders can harness the power of GenAI

Learn about five strategic lessons for business leaders seeking to successfully utilize the power of GenAI.

01 Aug 2024 Gregory Daco

Explore the five levels of the GenAI maturity model

Explore how companies that put strategy first by applying a holistic Generative AI maturity model for AI adoption will be positioned to unlock greater ROI.

18 Jun 2024 Behnaz Saboonchi

How AI maturity model can maximize GenAI ROI

Explore the realm of Generative AI use cases.

18 Jun 2024 Holger Fehlbier

Fashioning a sustainable future for an online clothing retailer

EY-Parthenon has helped fashion retailer ASOS to identify opportunities to unlock value, making it more resilient and better prepared for the future. Learn more.

03 Jun 2024 Silvia Rindone

Five key drivers of private equity value creation

Discover the five key drivers in private equity value creation in uncertain markets.

08 May 2024 Bridget Walsh +3

The Better Finance podcast

Myles Corson explores the role of finance in the business world, and how it could continue to evolve with the adoption of new technology and procedures.

16 Apr 2024

Global Executive

At EY we have a global leadership team that sets a single global strategy and agenda. This structure allows us to make decisions and support exceptional client service wherever in the world EY clients do business.

12 Apr 2024

How carve-outs prepared Daimler AG for the future

EY-Parthenon teams supported Daimler AG through strategic divestments and back-office transformation. Learn more.

12 Apr 2024

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