EY at Cannes Lions International Festival of Creativity 2023

Ask better questions to spark creativity that boards care about. Transform the world with design-led innovation and humans at the center.

EY is sponsoring the Cannes Lions Q&A with #BetterQuestions

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Featured thinking

Why Chief Marketing Officers should be central to every transformation

Janet Balis 31 Jan 2023
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boats in the harbour by the old town, Cannes

EY at VaynerX CMO Circle in Cannes

Halle Berry and EY US CMO Practice Leader Janet Balis sit down with VaynerX CEO Gary Vaynerchuk for Authenticity Amplified: Empowering creators to drive change with AI, an invite-only discussion on the VaynerX Yacht.

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Close up of a DJ on the decks in a nightclub

EY Future Window ­— Goals House at Cannes

Interact with a possible future and feel what it’s like to live in a walkable, symbiotic and rewilded city.

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The team

Lisa Lindström
EY Global Consulting Innovation and Experience Design Leader
John Rudaizky
EY Global Brand & Marketing Leader
Laurence Buchanan
EY Global Customer & Growth Leader; CEO, EY-Seren Limited
Janet Balis
EY Americas Marketing Practice Leader
Helen Bentley
Partner, Digital Strategy, Innovation & Experience, EY Strategy & Consulting Co. Ltd; EY wavespace™ Tokyo Leader
Fabio Dotti
EY EMEIA Business Transformation Leader
Peter Neufeld
EY EMEIA Financial services Digital Customer Experience Leader

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How to launch a sustainable direct-to-consumer business in no time

The Innovation and Experience Design practice at EY helped a co-op find a market niche and co-create a thriving new business in six months.

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How do you build a direct-to-consumer business the lean way?

With dairy milk consumption in decline, a farming co-op wanted to benefit from increased demand for cheese.

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Creating a sustainable startup in just weeks

A multidisciplinary team’s ideation, prototyping and testing turned an idea into a viable business.

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A fast launch is the beginning of sustained success

Cheezy was up and running in just six weeks, and achieved its business case within one year.

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