CEO and Chairwoman, ASL CORP
Cindy founded Amerasian Shipping Logistics (ASL CORP) — a sea-air freight forwarding and logistics company based in Ho Chi Minh City, Vietnam — in 2005. She began her entrepreneurial journey to create a niche for herself in the shipping sector after resigning from the post of chief representative in a US shipping company. Cindy leads her company in providing services including sea freight forwarding, air freight forwarding, domestic trucking, customs brokering, third-party logistics integration and project cargo handling.
With her strong leadership and vision to grow the company in an immature market marked by competition, fragmentation and other technical barriers, ASL CORP has become a well-known player serving clients around the globe. ASL CORP assists clients in over 90 markets, including the US, Korea, Australia, Canada, Singapore and Hong Kong. The company has about 110 employees, with six offices in Vietnam and one branch office in California. It became an official partner of Alibaba in 2018 to promote and export Vietnamese products to world markets through a giant e-commence platform. Cindy and her management are aiming to have more clients from South Africa, India, Brazil and South America. In 2019, ASL CORP is looking to broaden and improve other services, such as trucking, maintenance and freight forwarding.
Cindy received her Masters of Business Administration (MBA) from Maastricht University in 2008 and her master’s degree in Logistics from Mekong Institute in 2016. She is a recipient of many business awards in Vietnam, including the Top 10 Excellent Young Entrepreneur Award in Ho Chi Minh in 2018. She was also listed among the top 50 businesswomen in Asia-Pacific in 2014 and top 100 best women CEOs in Vietnam (2017).
“We are a well-known player providing logistic services for clients among 90 markets. We aim to spread across South Africa, India, Brazil and other South American markets, focusing on broadening and improving other services, such as trucking, maintenance and freight forwarding.”