CEO, Visual Domain
Renece is the CEO of Visual Domain, Australia’s leading video production company, dedicated to developing creative video content across all channels. Sensing the business opportunity of developing TV-quality video for the web, Renece cofounded the company when she was just 26. With over 10 years of experience in video marketing, Renece provides innovative and cost-effective video solutions to companies that have been hitherto faced with high costs and long turnaround times for their video requirements. She leads a team of 100 people across Australia who produce more than 300 videos a week for clients, including National Australia Bank (NAB), Bupa, Mind Your Own Business (MYOB), REA Group and Seek.
Extremely passionate about all things digital, Renece has created a cloud-based proprietary platform to streamline all aspects of video production and cut costs, thereby enabling her company to achieve scale. To tap into the increasing demand for video, she has led the company to develop many innovative solutions — from low-cost auto-generated options to interactive videos and 360-degree video productions. She also acts as the financial controller of the business, which is self-funded to date — and leads its sales.
Renece was a finalist at the Emerging Entrepreneur of the Year at the Women's Agenda Leadership Awards in 2016, and led her company to win the Mumbrella Production Agency of the Year award in 2018. A mother of two, marathon runner and coffee lover, Renece is also passionate about empowering women in entrepreneurship. She is an advisor at SheStarts and sits on the board of Girls in Tech Australia, a not-for-profit organization that helps women advance their careers in science, technology, engineering and mathematics fields.
“Our purpose is to engage people in new and meaningful ways through developing creative video content across all channels. In doing so, we add value to our clients’ businesses and help them achieve their goals.”