Hoe Kian Choon

After spending a few years in the home appliance industry, Hoe Kian Choon left his job to establish CUCKOO Malaysia in 2014. CUCKOO is a home appliance brand South Koreans have been familiar with over the last 40 years. Today, it is operating in 30 countries across five continents. Despite facing adversities and challenges to change the mindset of Malaysians about water purification, CUCKOO Malaysia has now garnered over 550,000 customers which is equivalent to two million household users and has opened more than 500 branches including Brandstores and Brandkiosks nationwide.

Since 2014, CUCKOO has slowly shifted the consumers’ buying behaviour for the better. This change is credited to CUCKOO’s unprecedented payment plans and products that suit consumers of all backgrounds. In 2017, CUCKOO Malaysia achieved 190% growth in sales and now, CUCKOO Malaysia is the hub for CUCKOO in the Southeast Asia region following the company’s expansion to neighbouring countries such as Singapore, Brunei and Indonesia. Hoe has built a good track record for his perseverance and innovative strategic business plans for the local market over the years, all of which have been proven in CUCKOO Malaysia’s growth and success.