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How MFRS 17 rewired financial storytelling for Malaysia’s insurance industry

After two reporting cycles, MFRS 17 has shifted Malaysia’s insurers from compliance-driven reporting to clearer, value-led financial narratives.


In brief:

  • After two full reporting cycles, MFRS 17 has transformed how Malaysian insurers and takaful operators explain profitability, risk and long-term value.
  • The Contractual Service Margin (CSM) has emerged as a critical lens for understanding earnings sustainability and future growth visibility.
  • Beyond financial statements, MFRS 17 has accelerated operational, digital and cross-functional transformation across finance, actuarial and risk teams.

What began as one of the most complex accounting transitions in history has matured into a new financial language that is reshaping boardroom conversations across Malaysia’s insurance and takaful industry.

With the standard effective from 1 January 2023, the industry published its first-ever MFRS 17 financial statements for FY 2023 in Q1 2024, followed by its second cycle for FY 2024 in Q1 2025. As insurers are preparing to close their FY 2025 books, the consensus is clear: transparency has triumphed over early fears of volatility.

From compliance to comprehension

MFRS 17 replaced the patchwork legacy of MFRS 4 with a single, globally comparable framework. Under the new model, insurers recognize profits when services are provided rather than when premiums are received, through a concept known as the Contractual Service Margin (CSM), the unearned profit that unwinds over the contract’s coverage period.                    

This isn’t just a change in accounting, it’s a change in mindset. MFRS 17 compels insurers to explain their economics more clearly: how value is created, how risk is shared and how profits emerge over time.

Clearer numbers, richer insights

According to EY's 2025 Global IFRS 17 and IFRS 9 Reporting Study, which analyzed disclosures from 50 international insurers, 79% of the FY 2024 net result before tax came from the insurance service result, essentially underwriting performance, while 51% was attributed to the financial result. Almost all insurers reported a positive insurance service result, reaffirming that core underwriting remains the heartbeat of profitability.

Malaysian insurers and takaful operators show a similar pattern. While MFRS 17 has changed the presentation and timing of earnings, it has not altered business fundamentals. Instead, it provides clearer visibility into the real drivers of value.

New Kheng Chee, Group Chief Financial Officer of Syarikat Takaful Malaysia Keluarga Berhad, explained: “MFRS 17 has brought a new level of discipline and transparency to our financial storytelling. It bridges actuarial science, finance and strategy — giving management and investors clearer numbers and deeper insights into the true drivers of long-term value creation.”

The new growth currency

The CSM has become the focal point for analysts assessing sustainability of earnings. EY’s benchmarking found that new-business CSM typically ranges between 5% and 10% of expected premiums, while about 43% of total CSM is expected to unwind over more than 10 years, a sign of long-term profit visibility.

CSM is the new growth currency, which bridges the old embedded-value world with the new IFRS earnings world. Once investors grasp that linkage, they will start to see insurance as a consistent, long-duration asset play again.

Volatility: The cost of transparency

Despite early concerns, most Malaysian insurers and takaful operators reported modest profit growth, up to 10% year-on-year, for FY 2024. Positive experience variances, particularly in health and motor portfolios, helped offset the volatility created by market-based discount rates.

Still, volatility remains. MFRS 17’s use of current, market-consistent discount rates means reported profits can fluctuate more visibly with movements in bond yields and equity markets.

“Volatility under MFRS 17 is not a weakness, it’s a sign of transparency. It mirrors economic reality as it unfolds. The real opportunity is to translate that transparency into actionable insight to strengthen pricing discipline, reserving strategies and the way we communicate performance to regulators and investors,” observed Rina Aprila Afianty, Chief Financial Officer of Berjaya Sompo Insurance Berhad.

Beyond numbers: Operational transformation

Beyond accounting, MFRS 17 has driven digital and operational transformation. Insurers have invested heavily in data granularity, actuarial-finance integration and real-time forecasting. Monthly CSM tracking and OPAT (operating profit after tax) forecasts, once rare, are fast becoming industry norms.

“MFRS 17 has made the case for automation and digitalization stronger than ever. By embedding technology into how we measure, control and report performance, we’re creating a finance function that’s agile, data-driven and ready to support strategic decisions in real time,” said Sharmini Perampalam, Group Chief Financial Officer of MNRB Holdings Berhad.

A strategic differentiator
 

With MFRS 18 Presentation and Disclosure in Financial Statements slated for adoption by 2027, many view MFRS 17 as the foundation for a broader transformation of corporate reporting.
 

For insurers, it is already a strategic differentiator. Those who treat it as a business-steering tool rather than a compliance exercise are proving more market agile and investor-ready.
 

The consensus after two full reporting cycles is clear: MFRS 17 has not changed the fundamentals of insurance, it has revealed and deepened them. Profit is no longer a black box outcome but a transparent narrative of service, risk and return in which future business can be built upon.
 

While the journey demanded new systems, new language and new patience, the outcome is a sector that is more comparable, more accountable and more investable.
 

Jasveen Kaur Marne, Chief Financial Officer of Great Eastern Takaful Berhad, encapsulated this shift: “For us, MFRS 17 was not just about getting the numbers right, it was about building a common language across finance, actuarial and risk functions. That shared understanding has made performance discussions more insightful and forward-looking, helping us steer the business with greater clarity and confidence.”

Summary

MFRS 17 marks a turning point for Malaysia’s insurance and takaful sector, redefining how performance, risk and profitability are reported. While early concerns focused on volatility and complexity, two reporting cycles have shown that the standard enhances transparency without altering business fundamentals. The increased focus on CSM, underwriting performance and data-driven insights is facilitating clearer conversations between management, boards and investors. More than an accounting shift, MFRS 17 has become a strategic tool in shaping decision-making, operational transformation and long-term value creation.

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