Transformation doesn’t start with technology; it starts with the customer.

Brian Smith

EY Studio+ Americas Leader

Customer-first leader. Team-builder. Outcome-driven. Grounded by family and a very average golf game.

Brian is the Americas Leader for EY Studio+, a growth transformation practice that helps clients achieve high-value outcomes by putting the customer at the center of change.

He leads a multidisciplinary team spanning design, creative, commercial and technology capabilities — driving transformation from strategy through execution. He works closely across the global EY organization so that solutions are integrated, scalable and built to deliver real impact.

Prior to joining EY, Brian was a senior leader at another Big Four firm, where he helped build and scale a digital transformation business across sales, service, marketing and commerce. 

How Brian is shaping the future with confidence

Brian works closely with C-suite leaders to align big-picture vision with on-the-ground execution, helping ensure transformation initiatives translate into measurable business results — not just improved experiences.

With over two decades of experience in customer-focused transformation, Brian has helped organizations modernize how they engage customers — connecting experiences, data, platforms and operating models to drive growth, efficiency and long-term value.

 

 

 

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