Anna Lim

EY Entrepreneurial Winning Women™ Asia-Pacific Class of 2025
Co-Founder and Executive Director, The Soup Spoon, Singapore

Anna Lim, as the Executive Director, Co-Founder and SouperChef of The Soup Spoon, has stewed a recipe for success in Singapore's food and beverage sector, specializing in less processed, preservative-free dishes. The Soup Spoon's commitment to sustainability and quality has seen it grow to over 30 outlets, including The Soup Spoon Union with its diverse culinary brands.

Anna's journey in the soup realm has been flavored with challenges like navigating international trade tariffs, adapting to the digital economy and reshaping the business model against Singapore's high rentals. Her vision, akin to creating the "Starbucks of Soups," involves strategic partnerships, fresh investments, and a focus on talent and brand communication. The goal is to make The Soup Spoon a household name globally, with every fridge housing their take-home soup packs.

Before her culinary ventures, Anna was a clinical embryologist, an experience that honed her ability to blend science with the art of cooking. Her leadership at Souperfoods since 2016 has taken The Soup Spoon from a central kitchen concept to a global manufacturer. Anna's pioneering use of high-pressure processing technology underscores her commitment to innovation and market trends, transforming traditional soup-making into a scalable, technology-driven enterprise.

Anna's accolades, including the Spirit of Enterprise CLA Global TS Entrepreneurship Award, the ASEAN Women Entrepreneurship Award and Murdoch University Distinguished Alumni Award reflect her influence and dedication. Her strategic foresight is set to further The Soup Spoon's presence internationally, ensuring that the brand remains a benchmark for soups worldwide while strengthening its local roots.