EY Future Consumer Index

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

How to serve consumers who rely on tech, but don’t trust tech

Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.

Future Consumer Index: Five consumer types you need to understand

The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.

The CEO Imperative: Make sustainability accessible to the consumer

The EY Future Consumer Index finds more people want to make sustainable choices, if they can. Five strategies will help CEOs meet the demand. Learn more.

How to balance the CPG, retail and consumer relationship

Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.

How to reach the independent consumer: the art of persuasion

See how consumer products companies and retailers are finding better ways to influence and engage the independent customer.