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Media & Entertainment
The race for consumers' "fun money" has never been more intense. Rapid technological innovation and expanding customer choice are colliding with surging demand for premium content, immersive experiences, AI-powered transformation, cost pressures and portfolio reshaping across the global media and entertainment landscape.
4,500+
M&E clients across 109 countries trust EY to help them create long-term value
13,000
EY professionals providing tailored solutions for clients
US$1b+
annual investment in data, tech and AI to solve complex client challenges
Solving your complex challenges
- Elevating live entertainment
- Differentiate with AI
- Optimize portfolios
- Reinvent business models
CHALLENGE
Elevating live experiential entertainment in a fragmented, always-on ecosystem
M&E companies face increasing pressure to create immersive, differentiated experiences across platforms as consumer attention fragments. Delivering compelling, interactive and personalized content across formats is critical to driving engagement, loyalty and monetization.
HOW EY CAN HELP
EY helps M&E companies shift to experience-led models by combining data, technology and innovation to provide immersive, personalized and commercially impactful audience experiences.
- From data to knowledge: helping companies build a unified, data-driven view of the customer by aggregating and synthesizing data across disparate systems and creating a 360° customer profile using first-party data and analytics
- Turning data points into value: increase revenue growth, cost efficiencies and customer retention by connecting personalization to business outcomes
- Experience-led growth: helping clients shift from content-led models to experience-led strategies by designing and embedding experiences from the outset to create “experience-first” business strategies that center on live events, IP and attractions
- Seamless fan and guest experience: improve the end-to-end experience by enabling facilitation of technology-driven, frictionless experiences by deploying technologies that move with speed, such as digital ticketing, contactless entry and payments, and navigation tools
FEATURED
How to create an unforgettable entertainment experience
The Pulse Poll finds consumers are seeking local and live entertainment experiences enhanced by technology. Companies must adapt to deliver it.
CHALLENGE
Turning AI into competitive advantage
M&E companies face increasing pressure to embed AI across end-to-end operations — from content creation and production workflows to distribution, audience analytics and fan intelligence.
HOW EY CAN HELP
EY helps M&E companies unlock the full potential of AI by identifying where it can deliver the greatest impact and embedding it across the enterprise.
From improving operations to providing personalization at scale, EY brings AI from experimentation to a core driver of business value.
- AI-powered business transformation: move beyond enablement to build AI-native enterprises embedding AI into operations, decision making and customer engagement by using frameworks like EY.ai Value Blueprints to redesign businesses from the ground up.
- Personalize at scale: provide real-time personalization — from upgrades, concessions and merchandise to personalized recommendations, onsite services and navigation using AI to analyse customer data for hyper-personalization at live experiences.
- Data-driven operational performance: provide operations and capacity by applying AI to analyze crowd movement, queue times, staffing needs and venue and asset utilization.
- Connected customer intelligence: power AI-powered engagement across the experience lifecycle (pre-, during, post event) by building or integrating AI-powered fan and guest engagement platforms that aggregate fan data across all touchpoints.
FEATURED
Nine top drivers shaping the future of fun in media and entertainment
The EY top industry drivers in the M&E sector explore how the creator economy, AI, experiential growth and portfolio shifts are reshaping the sector.
CHALLENGE
Driving sustainable growth through strategic portfolio choices
Shifts in audience behaviour, platform disruption and increasing competition for attention require M&E companies to redefine where to play and how to win. Companies must prioritize high-growth segments, optimize content and align investments to evolving consumption patterns to drive growth.
HOW EY CAN HELP
EY teams help M&E companies sharpen their growth strategy, optimize portfolios and unlock new value pools to remain competitive and future ready.
- Strategy-led portfolio transformation: reshape content, platform and market portfolios aligned to audience demand, growth opportunities and competitive positioning to better define where to play and how to win
- Growth roadmap and market expansion: support the identification of new growth avenues across direct-to-consumer models, partnerships, geographic expansion and adjacent ecosystems such as gaming, hospitality, live experiences and commerce to increase reach
- Transaction and partnership strategy: help strategic M&A, alliances and ecosystem partnerships to strengthen capabilities, access new audiences and accelerate growth beyond traditional models
- Value creation and capital allocation: create robust financial modelling, portfolio prioritization and disciplined capital allocation to drive sustainable growth, shareholder value and improve returns
FEATURED
Edge Platforms: AI-powered Tech for Strategy and M&A
Discover EY-Parthenon’s AI-powered deal technology platforms that drive real-world results across strategy, transactions and transformation.
CHALLENGE
Unlocking growth through monetization innovation
Traditional revenue models are under pressure as advertising shifts, subscriptions plateau and platform dynamics evolve. M&E companies must innovate across monetization models to remain resilient and unlock new value pools.
HOW EY CAN HELP
EY helps M&E companies redesign value and operating models — modernizing content creation and delivery, digitizing workflows, and consolidating capabilities to drive efficiency, scalability, and sustainable growth.
- Operating model transformation: redesigning content and service delivery models by integrating strategy, technology and operations to facilitate faster production cycles, omnichannel distribution and improve customer experiences.
- Digital workflow and platform enablement: Implementing cloud-based content supply chains, automated workflows, and data-driven platforms to improve efficiency, scalability and cross-functional collaboration
- Capability consolidation and cost optimization: rationalizing fragmented capabilities and vendor ecosystems to streamline operations, reduce costs and build a more agile and resilient enterprise structure
- Data, analytics, and experience-led growth: leverage advanced analytics, AI and customer insights to personalize content, improve monetization strategies and drive sustainable revenue growth across evolving audience segments
FEATURED
Why strategic imagination is key for future business success
Organizations must strategically leverage their imagination of the future to recalibrate their business today
EY-Parthenon: Transformative strategy and transactions – solutions that work in practice, not just on paper.
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