Photographic portrait of Sacha Ghurahoo
I’m obsessed with consumers. I want to understand why people behave as they do. How people change. What frustrates them and what drives them. That’s my starting point for every project or challenge.

Sacha van El

EY Netherlands Director Consulting

Obsessed with consumers. Specialist in client strategy and customer experience.

Sacha van El is a Creative Strategist at EY VODW. Her most important specialist field is creating exceptional omnichannel experiences and developing new distinctive services or business models to beat the competition.

The combination of knowledge and consumer behavior, behavioral sciences, the market and business dynamics ensure successful solutions. Using methods such as design thinking, agile and lean startup, Sacha supports businesses in innovating more quickly in the field of client strategy, customer experience and digital. She enjoys the challenge of combining data with market developments, trends in various branches, and client insights, in order to develop distinctive and relevant concepts on this basis.

Sacha studied Economics in Amsterdam, and completed a Masters’ in Marketing and Business Studies. Following her studies, she gained a great deal of experience in financial services and as an entrepreneur.

How Sacha is building a better working world

“I’m constantly looking for ways to add value for businesses and their clients. By finding the need behind the client’s request, and by building on the strength of a business, I try to come at existing situations and conventions with a fresh, open mind.”

Contact Sacha